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Friday, October 31, 2014

4 Tips for Ecommerce Search Engine Optimization

4 Tips for Ecommerce Search Engine Optimization

When it comes to getting the most out of an ecommerce site, the key is getting your site noticed. The truth is that no matter how great your products or services are, your ecommerce site won’t be successful generating sales if your customers can’t find it. This is where search engine optimization or SEO comes into play. Here are four tips you can use to help you optimize your ecommerce site in order to boost sales and increase revenues. 

#1 Having Proper Website Structure:
The number one thing that ecommerce website owners and developers can do to maximize the exposure of an ecommerce website is to make it easy for search engine spiders to gather information about the site for indexing. The reason that this is so important is because most customers aren’t going to find you by typing your URL directly. They are going to rely on keyword searches. Having your website properly indexed will ensure that your website will appear higher in search engine results pages.

#2 Using Unique Descriptions:
While it may seem a bit tedious, having unique product descriptions for each and every product on your site will set your site apart from all of the other websites selling similar products. Search engines will often look at these sites as more valuable than those that simply regurgitate the same old descriptions. 

#3 Get Product Reviews:
Getting authentic product reviews are a great way to get exposure and increase the visibility of your ecommerce site. Encourage product reviews however stay away from paying for your reviews as both search engines and customers can tell the difference between organic reviews and those that have been paid for marketing purposes. Not only will these reviews boost your site’s reputation, it will also add additional keywords to your ecommerce site that will increase your chances of appearing in more search engine results lists. In addition, product reviews adds fresh content to your site, which has long been known as a great way to boost a website’s search engine ranking.

#4 Using Long-Tail Keywords :
SEO that is focused on keywords and phrases will not only not get your website noticed; it can sometimes get your ecommerce website banned by Google and other large search engines. Google has created a new algorithm to rank all websites and no longer places emphasis on websites that rely solely on keywords to establish authority. However, using long-tail keywords has the ability to ensure that your e-commerce site shows relevance for your target audiences, but will also help you avoid being ignored or banned. 

These tips will help with your ecommerce SEO efforts and land it higher on search engine results pages, which is ultimately tied to how successful your e-commerce site is. By tweaking a few pieces of your ecommerce site, you can considerably increase your visibility and your sales in a matter of hours or days.

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