Mozilla announced that it will soon begin selling ads within Firefox, its internet browser. This announcement serves as a followup on an earlier announcement made by the company last year when it said that its browser would begin blocking third-party advertising software automatically by default, something that sent the online advertising industry ablaze with chatter on the topic.
Mozilla says that the ads will appear within Firefox's "New Tabs Page," and will feature both locally targeted as well as mass market ads via a new initiative called "Directory Tiles." Mozilla unveiled a beta version of the Directory Tile system last year for users who opted in to receiving tailored content delivered to them based on their browsing history, and the company says that from its testing, it now sees more than 100 billion "tile impressions" annually. This opens up a big advertising niche that Mozilla hopes to capitalize on.