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Tuesday, February 11, 2014

Candy crush has 'Candy' Trademark

The word "candy" has been trademarked, by the developer behind Candy Crush Saga, King.com. The US Patent and Trademark Office approved it on January 15, with King.com Limited's filing for it all the way back in February of last year.


candy_crush_saga_developer_approved_for_candy_trademark

King.com has been granted exclusive rights to use the word pretty much wherever it wants: apparel, video games, gambling services, amusement parks, computer hardware, and more if its application is approved by the assigned examining attorney. It does get worse, with GameZebo stating that developers even mentioning candy in their titles are being approached by King.com's legal department.

Its legal department makes them prove that their product doesn't infringe on the Candy trademark, or remove their apps for sale.

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