Photo from Techcrunch
Techcrunch recently published an article on the recent technological purchases that HTC is making to improve the technological advantage that HTC is having.
As they might be seen as acquiring new technologies for their line of phones, however, I see it as a way that HTC is trying to differentiate itself by branding the phones according to the different user types that they are trying to sell to.
The technological race is going to run it's due-course soon, with the processing power of tablets and smartphones pushing to Quad Cores and having 512MB RAM on some phones. The smartphone market is going to be saturated and there would not be an difference between Samsung, HTC or even Apple.
The reason why Apple is still able to sell is due to the fact that the Steve Jobs effect have not died off. The gadget is still seen as something cool and something that is user-friendly. The Android platform would still attract the geeks crowd hence for HTC to stand out, it has to have phones that are branded differently. However, at the end of the day, they are emphasising on customer service and experience.
Remember that they were the first phone maker to introduce a free pick-up and delivery service for phones that require repairs? I had a problem with my HTC phone quite some time back and they even send their manager down to get it resolved after 5 months of not being able to solve the problem. They provided me a decent phone when my phone was repaired.
The recent Dropbox integration is all about the user experience as they would want to access their files wherever they go.