Lego for girls!

Lego is introducing a new line of Lego toys for girls, with a targeted release date somewhere in 2012. With a price tag from $5.99-$99.99, which I would say is a decent entry price level for children toys.

The new product that they are coming out is called Lego mini-doll figure. There would be a pipeline of 29 new dolls in 2012. Parents are glamouring for a toy that mimics that of the boys-targeted toys that Lego makes, this is after research shows that it helps to build children's mind.

The storyline of the mini-doll line is along the lines of five girls in a fictional hometown called Heartlake City. Each of the friends—Olivia, Mia, Andrea, Stephanie and Emma—has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls’ adventures take place—downtown, suburbs, beach, camping grounds and mountains.

With Lego reporting $1 Billion in total revenue just recently. I think that they might just catch the waves with girls! Although it would be a largely smaller market.