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Thursday, May 31, 2007

Apple release iTunes 7.2

Digg! Slashdot Slashdot It! Apple released iTunes 7.2 updated in the Mac OS X Software Update tonight, which offers support for "iTunes Plus", Apple's new DRM-free $1.29 offerings announced in April.

With iTunes 7.2, preview and purchase iTunes Plus music—new higher-quality, DRM-free music downloads from participating music labels.

Despite the software update, the Apple iTunes Store itself does not show any DRM-Free music currently available for purchase. The DRM-Free launch will likely occur later this morning (Wed, May 30th). From the iTunes Help, it appears you will be able to upgrade your existing songs to the iTunes Plus (DRM Free) version:

The iTunes Store also offers songs without DRM protection, from participating record labels. These DRM-free songs, called "iTunes Plus," have no usage restrictions and feature higher-quality encoding. The first time you buy an iTunes Plus song, you specify whether to make all future purchases iTunes Plus versions (when available). You can change this setting by accessing your account information on the iTunes Store. If you already have iTunes Store purchases that are now available as iTunes Plus downloads, you may upgrade your existing purchases. To do so, visit the iTunes Store and follow the onscreen instructions.

Based on the text strings in the iTunes resources, it appears that upgraded iTunes Plus music replaces the original purchases in your library. The replaced files can be moved to the Trash or to your Desktop optionally. Power Supplies

Steve Jobs attend personally to a Apple problem case

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stevejobs.jpgWe have, on occasion, heard tales of people emailing Steve Jobs and magically, as if carried on the wings of angels, a new laptop appears at their door, along with 12 lbs of really good salami, a bubblegum machine, and one of those rare Star Wars posters that everyone wants. Apparently, there is a little bit of truth to the legend. Don't worry vegans, there's no salami.

Reader J. CC'ed us on an email to Steve Jobs in which he calmly explained that while his Apple II was still working fine, his brand new Macbook is totally defective. Here's the story: After about a month of sending it back and forth to Applecare for repair, J. was informed that Apple would replace the laptop, but that he couldn't have his data back. He didn't like this idea, so he wrote Steve Jobs a letter. Read J's emails inside, there's a happy ending!

J writes (to Steve Jobs, we're CC'ed):

Mr. Jobs,

My name is J. . I am a longtime Apple customer. In fact, I have an original Apple II (not II+) still in my basement (and it still works!). I am also an IT Manager for one of the labs at MIT (J's MIT email). So, I am most disappointed by this experience I will relate. In September, '06 I bought a white 2Ghz Macbook to replace a four year old 15" TiBook G4. Immediately I had problems with the unit, which finally went back for service under Applecare. The system was returned still broken. So I sent it back again. This time the unit has been out in service for nearly a month.

See Dispatch number: D11412530.

After three weeks of my laptop staying "On Hold" waiting for a part, a CSR recommended I speak with "Customer Relations". I called and spoke with "Tina", who offered to replace my laptop. And then the process just halted as I tried calling to confirm and never received any callbacks. I have no idea what happened.

See Case ID: 76882040

Further, Tina informed me that I would not get my boot disc back, even though the boot disc had not failed. While I did back up my critical documents, I have GBs of ripped music, application installs, etc which I will lose.

At this moment, I still do not have confirmation of a replacement unit, I'm out a laptop for a solid month, and I will lose my data. Mr. Jobs, you have a serious problem with your support process and procedures. If someone at Apple does not resolve this pronto, your company will lose not only my future purchases, but also my purchase recommendations to graduate students, professors, and support staff at MIT.

That computer is a TOOL, not merely a product. So, to sell me a nonfunctional computer, and then destroy the data it manipulates, is to negate its very utility; the raison d'etre for my purchase.

I just want to make this one comparison: Apple II; 30 years old, still works. Macbook; failed within months, could not be repaired even under Applecare, customer waited a month for unresolved "service".

Sincerely, J. [J's address]

We'd barely had time to thank J for his email when he wrote us another letter:

J. writes (on April 29): gaming keyboard

Actually,

Mr. Jobs' assistant contacted me personally the very next day. He's promised to send me a new laptop and look into the issue. Once I got out of the helpdesk support chain and spoke with someone with authority, the issue appeared to clear up fast.

Still don't have the laptop yet though. :)

And the next day, J. wrote again:

Update: Sending that email to Mr. Jobs was the best idea I had. I just received a replacement laptop, and they even arranged to send my original broken unit back so I can copy my data off the unit. (I will have to send the defective unit back).

This is not the best way to deal with a support headache, but I have to admit that Steve actually seems to care about my business. Dude got shit *done*.

So, in the parlance of Mythbusters, we'd call the myth "Plausible." Here's the email for Mr. Jobs, should any of his customers need it: sjobs@apple.com. Be like J. Write an intelligent letter to Steve and CC us. It probably helps if you're an IT manager from MIT, but hey. Maybe you can make your job sound like you buy a lot of computers, too!

OCZ Buys PC Power & Cooling

Digg! Slashdot Slashdot It! OCZ Technology said that it has acquired PC Power & Cooling, a manufacturer of PC power supplies.

Terms of the deal were not disclosed, although Thomson reported that the deal was worth "up to $13 million" in cash and stock.

"This compelling partnership between the two like-minded companies will create a powerful fusion of patented technologies, innovative, high quality PC components, and improved accessibility of premium solutions for customers worldwide," the two companies said.

OCZ is most widely known for its overclocked memory modules, which cater to the enthusiast market. PC Power also supplies enthusiast power supplies, although the power draw is typically from the CPU, rather than the PC main memory.

"OCZ and PC Power & Cooling are both technology leaders that share a common passion for delivering premium solutions to consumers," said Ryan Petersen, chief executive of OCZ Technology Group, in a statement. "By bringing these two established companies together we are able to leverage the strengths of each organization and accelerate the development of cutting edge products for a variety of markets. We believe that collectively OCZ and PC Power & Cooling will build on our combined heritage to revolutionize high end computing."

"In my new role as chief technology officer, I will focus on maintaining PC Power's lead in proven ultra high-performance with the Turbo-Cool line, and in value and quiet computing with the Silencer line, as well as provide guidance for the continuing improvement of OCZ's power management solutions," said Doug Dodson, founder and chief executive of PCP&C, in a statement.

Doubleclick deal under scrutiny

Digg! Slashdot Slashdot It! The Federal Trade Commission has opened a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick, an industry executive briefed on the agency’s plans said.

The inquiry began at the end of last week, after it was decided that the Federal Trade Commission instead of the Justice Department would conduct the review, said the executive, who asked not to be identified because he had not been authorized to speak. The two agencies split the duties of antitrust enforcement.

An F.T.C. spokesman said yesterday that the agency did not comment on pending inquiries.

The deal, involving powerful forces in their respective niches of the online advertising business, prompted privacy advocates and competitors to raise concerns after it was announced last month. Those concerns and the deal’s size made a preliminary investigation all but certain, according to antitrust experts.

The F.T.C. has also issued Google a detailed list of questions, the industry executive said. This step, known as a "second request" for information, can suggest that a proposed acquisition raises more serious antitrust issues. But legal experts said the request is mainly a sign that the agency is closely scrutinizing the Google deal.

Google said it was confident that the deal would withstand scrutiny.

Privacy groups said it was significant that the F.T.C., the agency that monitors online privacy issues, would be conducting the review.

“We think it’s very important that the F.T.C. is taking a look at the Google-DoubleClick deal,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center, a privacy rights group.

In the days after the planned merger was announced, Mr. Rotenberg’s center and two other advocacy groups, the Center for Digital Democracy and the United States Public Interest Research Group, filed a request for the F.T.C. to investigate the privacy implications.

In the complaint, the groups noted that Google collects the search histories of its users, while DoubleClick tracks what Web sites people visit. The merger, according to their complaint, would “give one company access to more information about the Internet activities of consumers than any other company in the world.”

Google has built a lucrative business in selling small text ads that appear alongside its search results and on other Web sites. DoubleClick is the leader among companies that specialize in placing graphical and video ads online.

Jeff Chester, executive director of the Center for Digital Democracy, said that decisions made now about the structure of the online advertising industry could have lasting effects on data collection and personal privacy on the Internet, especially if control rests with a “few powerful gatekeepers” led by Google.

Still, privacy issues are not typically the concern of antitrust officials. In reviewing a proposed merger, legal experts say, regulators weigh the likely impact on competition and struggle with tricky technical matters like defining the relevant market to measure.

“To the extent that a reduction in competition could make it more difficult to protect privacy, it could be a consideration,” said Andrew I. Gavil, a law professor at Howard University. “But it would have to be linked to competition. Strictly speaking, privacy is not an antitrust issue.”

Google, the Internet search giant, is facing questions about its privacy practices not only from advocacy groups in the United States, but also from an advisory panel for the European Union. The company has said it welcomes the debate. It defends its privacy safeguards and says its business is based on consumer trust.

As for the DoubleClick acquisition, Google yesterday repeated its optimism that antitrust regulators would approve the deal.

“We are confident that upon further review the F.T.C. will conclude that this acquisition poses no risk to competition and should be approved,” said Don Harrison, a senior corporate counsel for Google.

Mr. Harrison pointed to the flurry of deals in recent weeks, after Google announced its bid for DoubleClick on April 13. Later in the month, Yahoo announced it would pay $680 million for the 80 percent of Right Media, an online ad exchange, that it did not already own.

In May, WPP, the big ad agency, said it would pay $649 million for 24/7 Real Media, whose ad serving business competes with DoubleClick. And then Microsoft, which pushed for an antitrust investigation of the Google-DoubleClick deal, agreed to pay $6 billion for aQuantive, an Internet ad company. One of aQuantive’s units, Atlas, competes with DoubleClick.

Mr. Harrison said that “the online advertising industry is a dynamic and evolving space — as evidenced by a number of recently announced acquisitions.” And he added that “rich competition in this industry will bring more relevant ads to consumers and more choices for advertisers and Web site publishers.”

Among the competitors that had called for an antitrust review were Microsoft, which had lost out in the bidding for DoubleClick, and AT&T, which distributes services over the Internet like digital television.

Record companies win £41m damages

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Liam Gallagher of Oasis performs at the Brits
Oasis CDs are among CD-Wow's cheap imports
Online retailer CD-Wow must pay £41m to British record companies after breaking a deal to stop selling illegally imported cheap albums in the UK.

The High Court in London ruled in March that the site's owners, Music Trading Online, were "in substantial breach" of a 2004 agreement to stop importing CDs.

It has now ordered Hong Kong-based CD-Wow to pay £37m plus interest to the British Phonographic Industry (BPI).

CD-Wow says it will still sell cheap CDs and may appeal against the ruling.

"We are the little guys selling CDs to the UK market and they (the BPI) have picked on us for that reason," said chief executive Henrik Wesslen.

The courts have lost patience
Roz Groome, BPI lawyer
"Other bigger sites doing the same thing have been left alone."

"CD-Wow is no consumer champion," countered the BPI's chief executive, Geoff Taylor, who said the company had undermined "the legitimate businesses of UK retailers and record companies".

"The vibrancy of British music depends on a fair return on the investments that allow British talent to shine.

"This decision is an important step in ensuring that British music has a bright future."

The Entertainment Retailers' Association (Era), which represents companies like HMV, Fopp and Amazon, also welcomed the ruling.

"It is vital that all retailers compete on a level playing field," said director general Kim Bayley. "Illegal imports threaten that level playing field and threaten British jobs."

Frozen assets

Royal Mail sorting office
CD-Wow delivers top 10 albums for as little as £6.99
With retail sales of £21.7m in the UK in 2005, CD-Wow was the third largest online music retailer in the UK after Amazon and Play.

The company denied deliberately breaking its 2004 court undertaking to stop buying CDs in places like Hong Kong and passing them on to consumers in the UK at discounted prices.

It put any breach of copyright down to human error, but the High Court rejected its argument.

The BPI, which represents the major record labels in the UK, said the ruling was a "significant legal victory" for the music industry.

It said it had already obtained a freezing order against CD-Wow, meaning that all of its assets and bank accounts are frozen.

'Brute force'

"The courts have lost patience," said BPI lawyer Roz Groome, who added the body would use the ruling to pursue other retailers which exploit parallel imports.

In a statement, CD-Wow said the British courts had set a "dangerous precedent".

"I fear what is happening is an attempt to use the combined brute force of the record industry to force the retailers and, in turn, our clients, to keep lining the pockets of the fat cat executives," said Mr Wesslen.

"It shouldn't matter whether we are buying from an official distributor in the UK, Europe or the Far East, what is important is that we are buying legitimate products from the record companies themselves."

The retailer is now calling for a full review of copyright law.

Wednesday, May 30, 2007

Flash memory in iPod

Digg! Slashdot Slashdot It! Turn your iPod mini into a flash based iPod, I started thinking “wouldn’t it be great if we could do this to almost any iPod ever made?”... I mean, eliminating all moving parts out of our current iPods would be great, wouldn’t it? ^_^

And the thought just wouldn’t let go. The information online about something like this was very scarce, if any, and I couldn’t find a single soul who actually did something like this… So, there I was, (thanks go out to Adam of iPodrepair.nl for some of the material) with two 4G iPods (a 40GB photo and a 20GB ‘normal’ 4G), some compact flashcards, up to 16GB, all from Peak Hardware, cards that have proven to be ideal for the iPod mini upgrade, my kitchentable, my tools and three days to do it in (which became four by the way, and the weather’s been great! not that I’ve been able to enjoy it though… *^_^*)

this is NOT a How To

Well, in the process of gathering the information for what was needed to pull this off, the tought of making this a how-to became doubtful. Not that I want to exaggerate my own skills or such, but I had to go into three days of total Zen to get this done and in the end I had to hand-solder 88(!) connections by hand on the smallest of spaces. A drip of solder already was too big and I must’ve had an angel on my shoulder when I soldered this.

Sony joins HD radio push

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Sony said it will begin selling HD digital radios, making the Japanese electronics maker one of the largest manufacturers to back the fledgling technology.

Sony said it will start shipping in July a tabletop radio and a model for cars, kicking off what it calls a long-term commitment to offering a range of HD radio-enabled products over the next several years.

HD radio lets traditional radio stations broadcast multiple new digital channels. The service is free, but consumers must buy a compatible radio.

U.S. radio operators are working to promote HD radio at a time when consumers are already faced with many digital music options, such as Apple's iPod, other MP3 players and satellite radio. The industry has pledged to spend hundreds of millions of dollars on marketing through the HD Digital Radio Alliance.

Sony said its table top XDR-S3HD radio will be available in July for about $200, and its XT-100HD car tuner will be available in the same month for about $100.

Software to see your online habits

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IF YOU thought you could protect your privacy on the web by lying about your personal details, think again. In online communities at least, entering fake details such as a bogus name or age may no longer prevent others from working out exactly who you are.

That is the spectre raised by new research conducted by Microsoft. The computing giant is developing software that could accurately guess your name, age, gender and potentially even your location, by analysing telltale patterns in your web browsing history. But experts say the idea is a clear threat to privacy - and may be illegal in some places.

Previous studies show there are strong correlations between the sites that people visit and their personal characteristics, says software engineer Jian Hu from Microsoft's research lab in Beijing, China. For example, 74 per cent of women seek health and medical information online, while only 58 per cent of men do. And 34 per cent of women surf the internet for information about religion, whereas 25 per cent of men do the same.

While each offers only a fairly crude insight, analytical software could use a vast range of such profiles to perform a probabilistic analysis of a person's browsing history. From that it could make a good guess about their identity, Hu and his colleagues last week told the World Wide Web 2007 conference in Banff, Canada.

"It could make a good guess about your identity from your browsing history"

Hu's colleague Hua-Jun Zeng says the software could get its raw information from a number of sources, including a new type of "cookie" program that records the pages visited. Alternatively, it could use your PC's own cache of web pages, or proxy servers could maintain records of sites visited. So far it can only guess gender and age with any accuracy, but the team say they expect to be able to "refine the profiles which contain bogus demographic information", and one day predict your occupation, level of qualifications, and perhaps your location. "Because of its hierarchical structure - language, country, region, city - we may need to design algorithms to better discriminate between user locations," Zeng says.

However, Ross Anderson, a computer security engineer at the University of Cambridge, thinks the idea could land Microsoft in legal trouble. "I'd consider it somewhat pernicious if Microsoft were to deploy such software widely," he told New Scientist. "They are arguably committing offences in a number of countries under a number of different laws if they make available software that defeats the security procedures internet users deploy to protect their privacy - from export control laws to anti-hacking laws."

Toshiba to use AMD chip in laptop PCs

Digg! Slashdot Slashdot It! Toshiba said it would buy microprocessors from Advanced Micro Devices, ending its exclusive ties with Intel for its supply of chips, and sending its shares higher.

Toshiba, the world's fourth-largest laptop PC maker, said Tuesday it expects to put AMD processors in about 20 percent of the notebooks it sells in the United States and Europe.

The move follows an announcement last year by Dell, which had been procuring microprocessors only from Intel for more than two decades, that it would begin using chips from AMD.

Intel is AMD's far larger rival with a market share of around 80 percent.

"With PCs becoming commodity products, there seems to be a new way of thinking that competition should be introduced even in procurement of such core parts like processors as long as there are no major differences in product specifications," Macquarie Securities analyst Yoshihiro Shimada said. "This could be a message that an era in which Intel took the lion's share of microprocessor profits as the king of PC chips is over."

Toshiba plans to put AMD chips in moderate-priced standard models for individual and corporate clients, Toshiba spokeswoman Yuko Sugahara said.

The Nikkei business daily reported earlier that prices of AMD-equipped PCs are expected to sell for up to 10,000 yen ($82) less than comparable models.

Toshiba will install AMD chips in some models to be released this summer, enabling it to reduce parts-procurement costs by at least 10 percent, the paper said.

Affiliates Reviews

Digg! Slashdot Slashdot It! VIZO eSATA Uranus & Saturno HDD Enclosures

We are in the age of mobile data and removable media. You can see it all around us. Most industry professionals keep a portable computing device in close company, and nearly everyone carries a USB flash drive on them. Cell phones double as MP3 players, and MP3 players double as personal video devices. It seems progressive then that external hard disks are quickly becoming something more of a personal carry item as their size grows smaller. Conversely, some stylish trends have managed to give a new look to the old ideas. So whether you are a mobile power user with compact storage needs, or discerning office user who enjoys a stylish environment, VIZO offers products to satisfy both needs.

VIZO Saturno 2.5" eSATA Hard Disk Drive Enclosure

Not more then one year ago the external hard drive market was comprised of big square one-color solutions, and the industry was satisfied with producing brick-heavy enclosures. For some this was acceptable since the drive enclosure was hidden from sight. But for many users which were tasked with carrying such a device or displaying one on their desk, the chore was unbearable. This absence of creativity has finally spurred the much needed innovation from manufacturers, and as they learn from the past and listen to customer feedback they are able to deliver a more exciting product. With 3.5" hard drives being quickly matched by their 2.5" sibling, manufacturers have taken notice by designing enclosure solutions for both.

VIZO Uranus 3.5" eSATA Hard Disk Drive Enclosures

In this article I will review two eSATA products from the VIZO storage enclosure showcase: the compact Saturno 2.5" hard disk drive enclosure, and the Uranus 3.5" enclosure. While VIZO offers a rugged full-size 3.5" enclosure in the Uranus, the smaller 2.5" Saturno is equally as durable with sleek styling. Both drives offer the brand new eSATA and USB 2.0 interfaces, and both are made of aluminum construction.

Whole review at http://benchmarkreviews.com/index.php?option=com_content&task=view&id=16&Itemid=1

Hacking Firefox

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Speed up page display Some of the more recent Firefox customizations I've examined are ways to speed up the rendering of Web pages. The settings to do this are a little arcane and not terribly self-explanatory, but with a little tinkering, you can often get pages to pop up faster and waste less time redrawing themselves.

Start rendering pages faster Creating an nglayout.initialpaint.delay integer preference lets you control how long Firefox waits before starting to render a page. If this value isn't set, Firefox defaults to 250 milliseconds, or .25 of a second. Some people report that setting it to 0 -- i.e., forcing Firefox to begin rendering immediately -- causes almost all pages to show up faster. Values as high as 50 are also pretty snappy.

Reduce the number of reflows When Firefox is actively loading a page, it periodically reformats or "reflows" the page as it loads, based on what data has been received. Create a content.notify.interval integer preference to control the minimum number of microseconds (millionths of a second) that elapse between reflows. If it's not explicitly set, it defaults to 120000 (.12 of a second).

Too many reflows may make the browser feel sluggish, so you can increase the interval between reflows by raising this to 500000 (500,000, or 1/2 second) or even to 1000000 (1 million, or 1 second). If you set this value, be sure to also create a Boolean value called content.notify.ontimer and set it to true.

A page A page "reflowing" while loading in Firefox.

Control Firefox's 'unresponsive' time When rendering a page, Firefox periodically runs a little faster internally to speed up the rendering process (a method Mozilla calls "tokenizing"), but at the expense of being unresponsive to user input for that length of time. If you want to set the maximum length of time any one of these unresponsive periods can be, create an integer preference called content.max.tokenizing.time.

Set this to a multiple of content.notify.interval's value, or even the same value (but higher is probably better). If you set this to something lower than content.notify.interval, the browser may respond more often to user input while pages are being rendered, but the page itself will render that much more slowly.

If you set a value for content.max.tokenizing.time, you also need to create two more Boolean values -- content.notify.ontimer and content.interrupt.parsing -- and set them both to true.

Control Firefox's 'highly responsive' time If Firefox is rendering a page and the user performs some kind of command, like scrolling through a still-loading page, Firefox will remain more responsive to user input for a period of time. To control how long this interval is, create an integer preference called content.switch.threshold.

This is normally triple the value of content.notify.interval, but I typically set it to be the same as that value. Set it to something very low -- say, 10000 (10,000 microseconds) -- and the browser may not respond as snappily, but it may cause the rendering to complete more quickly.

If you haven't already created the Boolean values content.notify.ontimer and content.interrupt.parsing and set them both to true in conjunction with content.max.tokenizing.time, you'll need to do so to make content.switch.threshold work properly.

If you are more inclined to wait for a page to finish loading before attempting to do anything with it (like scroll through it), you can set content.max.tokenizing.time to a higher value and content.switch.threshold to a lower value to allow Firefox to finish rendering a page faster at the expense of processing user commands. On the other hand, if you're the kind of person who likes to scroll through a page and start reading it before it's done loading, you can set content.max.tokenizing.time to a lower value and content.switch.threshold to a higher one, to give you back that much more responsiveness at the cost of page-rendering speed.

Read more at http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9020880&pageNumber=2

1 million Zune sold

Digg! Slashdot Slashdot It! Robbie Bach, 1 Million Zunes soldAccording to Robbie Bach, Microsoft's president of the Entertainment and Devices Division, Zune will meet the goal of 1.000.000 players sold by the end of June, set at launch. He also confirms that new Zune things will come in this fall, talks (not) about the Zune Phone, the new Watermelon Red Zune, the Zune Marketplace and of course Xbox 360...

Question: Can you talk a little bit about the Zune overall? Will we see next-generation Zunes coming out, particularly flash-based players?

Bach: We're still about nine months into having Zune in the marketplace. We're very pleased with the progress. We've sold a little over a million Zunes. In the category we're in, the hard-disk-based category, we've got about 10 percent market share. It's a good start. It's not an overwhelming start. I'm not going to pretend it's some gigantic move.

As we look to the future, you're certainly going to see us continue to invest in that category. We don't enter things like that lightly.

There will be new things down the path (in the fall). We just came out with a special edition pink Zune and a watermelon-colored Zune, which are the personal favorites with my kids.

Question: Are people sharing music by beaming songs from Zune to Zune? Do you have any way to gauge that?

Bach: People are sharing. When your installed base is a million, the benefits of sharing, frankly, aren't as wide as we hope to see in the future. One of the challenges for us is continuing to build on the install base.

Sharing is a tip of the iceberg of what you can do in the social nature of music, and what you can do when you have a device that you can connect when you're at a Starbucks, when you're at work, when you're at home. That really, over time, will change things, for Zune and for consumers.

It looks like Microsoft has done it selling more than a million Zunes. All these months we only had the Marketshare percentage from NPD (slightly less than 10% in the hard-disk players market) but not real numbers so we didn't know how close real numbers were to that goal. For your information, Microsoft had set this goal about three weeks after the release of Zune, back in December, for the end of this June.

Read the full interview or listen the podcast (available to download also) on San Franscisco Chronicle.

EDIT: The text of the interview says Microsoft has sold already more than 1 million Zunes, but listening to the podcast Robbie Bach says Microsoft will have sold more than this number by the end of this fiscal year, end of June. A small detail.

Tuesday, May 29, 2007

When free ads is not the solution

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From an advertiser’s perspective, it sounds so easy: invite the public to create commercials for your brand, hold a contest to pick the best one and sit back while average Americans do the creative work.

Brushing his teeth with ketchup wasn’t enough. Dan Burke sets up a camera while creating another video for the Heinz contest.

But look at the videos H. J. Heinz is getting on YouTube.

In one of them, a teenage boy rubs ketchup over his face like acne cream, then puts pickles on his eyes. One contestant chugs ketchup straight from the bottle, while another brushes his teeth, washes his hair and shaves his face with Heinz’s product. Often the ketchup looks more like blood than a condiment.

Heinz has said it will pick five of the entries and show them on television, though it has not committed itself to a channel or a time slot. One winner will get $57,000. But so far it’s safe to say that none of the entries have quite the resonance of, say, the classic Carly Simon “Anticipation” ad where the ketchup creeps oh so slowly out of the bottle.

Heinz Top This TV Challenge Entry #138: Dan's Heinz Commercial

Consumer brand companies have been busy introducing campaigns like Heinz’s that rely on user-generated content, an approach that combines the populist appeal of reality television with the old-fashioned gimmick of a sweepstakes to select a new advertising jingle. Pepsi, Jeep, Dove and Sprint have all staged promotions of this sort, as has Doritos, which proudly publicized in February that the consumers who made one of its Super Bowl ad did so on a $12 budget.

But these companies have found that inviting consumers to create their advertising is often more stressful, costly and time-consuming than just rolling up their sleeves and doing the work themselves. Many entries are mediocre, if not downright bad, and sifting through them requires full-time attention. And even the most well-known brands often spend millions of dollars upfront to get the word out to consumers.

Some people, meanwhile, have been using the contests as an opportunity to scrawl digital graffiti on the sponsor and its brand. Rejected Heinz submissions have been showing up on YouTube anyway, and visitors to Heinz’s page on the site have written that the ketchup maker is clearly looking for “cheap labor” and that Heinz is “lazy” to ask consumers to do its marketing work.

“That’s kind of a popular misnomer that, somehow, it’s cheaper to do this,” said David Ciesinski, vice president for Heinz Ketchup. “On the contrary, it’s at least as expensive, if not more.”

Heinz has hired an outside promotions firm to watch all the videos and forward questionable ones to Heinz employees in its Pittsburgh headquarters. So far, they have rejected more than 370 submissions (at least 320 remain posted on YouTube). The gross-out factor is not among their screening criteria — rather, most of the failed entries were longer than the 30-second time limit, entirely irrelevant to the contest or included songs protected by copyright. Some of the videos displayed brands other than Heinz (a big no-no) or were rejected because “they wouldn’t be appropriate to show mom,” Mr. Ciesinski said.

Heinz hopes to show more than five of them, if there are enough that convey a positive, appealing message about Heinz ketchup, he said. But advertising executives who have seen some of the entries say that Heinz may be hard pressed to find any that it is proud to run on television in September.

“These are just so bad,” said Linda Kaplan Thaler, chief executive of the Kaplan Thaler Group, an advertising agency in New York that is not involved with Heinz’s contest.

One of the most viewed Heinz videos — seen, at last count, more than 12,800 times — ends with a close-up of a mouth with crooked, yellowed teeth. When Ms. Kaplan Thaler saw it, she wondered, “Were his teeth the result of, maybe, too much Heinz?”

Heinz Top This TV Challenge Entry #4: My Entry For The Heinz Commercial Contest

Scott Goodson, chief executive of StrawberryFrog, an advertising agency based in New York, said the shortcomings of contest entries — not just those for Heinz — refuted predictions that user-generated content might siphon work away from agencies. “This Heinz campaign, much like the same ones done by Doritos, Converse and Dodge, only goes to show how hard it is to do great advertising,” he said.

In a traditional ad campaign, a client like Heinz will meet with its advertising agencies to come up with a central idea, often a tagline like MasterCard’s “Priceless.” The creative departments then design the ads while the media planners figure out where they should run. Except for the occasional focus group, consumers are largely on the receiving end.

Read more at http://www.nytimes.com/2007/05/26/business/26content.ready.html?_r=1&adxnnl=1&oref=slogin&ref=technology&adxnnlx=1180325184-D4P7ZjTDGzXmQekiAs+a/w

Number of people using linux is lower then Windows

Digg! Slashdot Slashdot It! Two interesting surveys released this week by IDC and Evans spell good news for Microsoft in its battle with the Linux open source software [OSS] operating system for systems dominance.

Matt Eastwood at IDC reports that Windows server revenue grew faster than Linux server revenue in Q107, a placement Microsoft had never achieved before in the almost 10 years IDC has been fielding the server-sales tracking survey.

That indicates to me that Linux as a server platform is leveling off much sooner than proponents anticipated. Red Hat (RAT) has been clear of late that its business is about UNIX migration rather than beating Windows. These results back Red Hat up, although it might not be happy about that. The absolute Linux-based server sales number of $1.6 B for the quarter is at one third of Microsoft’s Windows server sales, which at $4.8B represent 38% of all server revenue. That’s up 2% over the same quarter in 2006 against the aggregate of Linux, Unix, AS/400, zOS, and so forth.

Of course, this data could represent a spike based on some kind of Longhorn anticipation movement. If so, that’s good news for Microsoft as well as it might mean the year of the Vista (FY 2007) will be followed by the year of the Longhorn (FY 2008), leaving breathing room until Microsoft has to execute the year of the Google (NasdaqGS: GOOG) attack.

Also, this does not mean Microsoft is against the OSS movement in general. Other recent research analyzed by me this week at ebizQ.net (and my experience in general) shows that, as a much higher level OSS runs on Windows as Linux.

Meanwhile, the Evans data (released on Business Wire but not yet on Evans’ Web site) says, “Overall, the largest portion (50%) of software professionals expect to increase their IT development spending with Microsoft more than any other company…” The study was designed to get the opinions and attitudes of software professionals specifically. Microsoft ranked highest for expected increases in IT spending. Other leading vendors ranking high in the survey according to the press release were BEA (NasdaqGS: BEAS), IBM and SAP.

If good news, like bad news, comes in threes, stand by for the next positive Microsoft research finding: confirmation of the slow, steady uptake in Microsoft ERP offerings, for example.

Vizo's Orbiter HD Cooler

Digg! Slashdot Slashdot It! Manufacturer: Vizo Tech Product Info: Vizo's website Product Name:HCL-101 Orbiter Orbiter When I received the Orbitor HD cooler, I was totally impressed. I wish to thank Vizo for providing me the review product for review. This HD cooler was very effective. It cooled my HD from 40 degrees to 36 degrees. Nice and effective. The Blue LED lights up when it is switched on. About Vizo VIZO leads the trend of PC DIY and peripheral market; meanwhile, VIZO produce UV and LED effect products which can make your PC more stylish and unique. VIZO aim at non-stop improvement, continuous innovation, excellent design , firm development, and quality-improving technology. This is also the main reason for VIZO to keep putting all our effort in investigation and development. In order to being a leader in this high competitive field, VIZO requires the strict quality control process and highly recommended global product approval. Our Target is to let all the customers and end users acquire that VIZO equals to innovation, high quality, fast response and good service. We aim at achieving each customer's satisfaction with our best quality. We also hope all the customers and end users can happily enjoy VIZO products! Some details of the product

FEATURES

  • Easy to install for 3.5" HDD
  • Single fan provides the maximum airflow and pressure
  • Reduce hard disk drive temperature
  • Vogue design to decorate you PC
  • Extend hard disk drive lifetime
  • Blue LED light effect
  • Low dBA level

    SPECIFICATIONS

  • Dimensions : 101.6 x 94.6 x 17.8 mm
  • DC Fan Dimensions : 60 x 60 x 15 mm ( 1 pce )
  • Bearing Type : Sleeve Bearing
  • Speed : 3200 RPM
  • Noise Level : 20 dBA
  • Max Air Flow : 11.6 CFM
  • Rated Voltage : DC 12 V
  • Rated Current : 0.17 A
  • Compatibility : 3.5" Bay
  • Weight : 50 g

    PACKAGE INCLUDES

  • HDD cooler
  • Screw Package
Packaging I had some difficultly opening the box without destroying it. It was very innovative of them to seal the box by stamping their product name around the box. But luckily I took photos of the casing before I tore it open. Photo Sharing and Video Hosting at Photobucket The Cooler in the casing Photo Sharing and Video Hosting at Photobucket Specs at the back of the box. Installation Installing the HD cooler was very easy. First you take out your hard drive and then you screw it on the HD with the screws provided. Plug it back to your computer and you can boot instantly and realize that your HD is much cooler. But the only problem I faced was the HD cooler could not be screw in totally. You can power it on by connecting the Molex connector provided by Vizo. The length of the cooler wire was just perfect. It did not leave any wires dangling in my system. Photo Sharing and Video Hosting at Photobucket The cool LED in action (In the morning) Photo Sharing and Video Hosting at Photobucket The cool LED in action (In the dark) The Blue LED The Blue LED lighted up my casing and made it more stylish. The fan was so quiet that I do not realize that the fan is switched on. The only complain is that it does not show the temperature on the fan when it is switched on. Conclusion If you are looking for a HD fan that produces light, this fan would do the job. But if you are looking for HD fans with the option to display the temperature on the fan. Discuss the review at http://chewontech.freeforums.org/viewtopic.php?t=4

Pros:

-Very quiet

-Cool blue glow

-Cools your hard drive

-Very easy to install

-Wire provided was just enough Cons -No temperature Display -No installation instructions

Windows Live Messenger 8.5

Digg! Slashdot Slashdot It! Today an internal build of Windows Live Messenger 8.5 was leaked by Messenger Addictos, a site dedicated to Windows Live Messenger and related products. The new build includes a completely new installer system (though it appears it might need some tweaking). Messenger itself also got a complete overhaul, featuring a new UI that combines the best of Windows Live and Vista. The new build also includes several minor new features, some of which are still unknown. Unfortunately support for Plug-Ins (or "Add-Ins") has been dropped. The leaked build is only available in Spanish at the moment, but if you managed to download it somewhere, you can copy the old language file ("msglang.dll") of Windows Live Messenger 8.1.0178 over the new one ("msglang.8.5.1235.0517.dll"). Note that the installation directory has also been changed to "C:\Program Files\Windows Live\Messenger\" making the transition from MSN Messenger to Windows Live Messenger complete.

Beware if you are buying software from eBay

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One of the cheapest places to buy software is eBay, where merchants sell programs that come directly from manufacturers, saving them from paying a markup to distributors.

But it may also be a risky place to shop, as it can be tough to discern good values from scams.

Consumers Union--which tracks Web retailers and advises consumers on Internet shopping through its ConsumerWebWatch.org service--urges buyers to use common sense.

I bought four popular software titles through eBay Stores, which unlike the auction part of the site sell products at fixed prices. Three of the titles worked flawlessly; the fourth was dead on arrival.

I was able to install and register bargain basement copies of Adobe Photoshop Elements, Microsoft FrontPage and Trend Micro PC-Cillin Internet Security. The average discount on those programs was 75 percent.

The fourth program was a dud. The downloaded copy of Nero Ultra Edition Enhanced, a suite of music and video software that retails for $100, cost only $7.

OEM Market

Much of the new software sold on eBay is what's known as "gray market"--items that have somehow made their way out of the normal distribution chain.

It's also known as "OEM" software--a term that frequently appears on eBay listings. That stands for Original Equipment Manufacturer and simply means it's an authentic version of the product, not a copy.

One of the most common types of OEM software are programs intended to be sold with another product.

For example, a camera maker might bundle copies of Adobe Photoshop Elements when its products leave the factory.

A retailer or distributor removes the software, then sells it to a third party, who lists it on eBay. The packaging on that software might not be the same as the full-price version, but the functionality and support is identical.

Software makers contend that gray-market sales violate terms of the licenses that control use of their products.

The industry's main trade group, the Software & Information Industry Association, has sued five eBay merchants who sell OEM products, but has no plans to go after consumers who buy it, says group Vice President Keith Kupferschmid.

His group has tried to persuade eBay to shut down OEM software merchants, but the online marketplace has resisted.

eBay will remove a listing if the software appears to be an illegal, pirated copy, says company spokeswoman Catherine England. But eBay won't go after merchants selling OEM products, she said.

While the software industry has sued merchants, it has taken a more gentle approach with consumers, cautioning them to stay away from OEM software because there's a high risk of getting virus-tainted products or being scammed.

Consumers Union confirms that there's a higher incidence of fraud among OEM software deals than other typical eBay transactions.

It's possible to sharply reduce that risk by only providing financial information such as credit card numbers and bank account data to the PayPal payment service, never directly to eBay sellers. But buyers must still turn over personal data like a mailing address.

It's possible to seek out reputable dealers by looking at feedback from previous buyers asked by eBay to rate their experience as "positive" or "negative."

"The more feedback the better," Brendler says.

A dealer with ratings from 500 or more customers, with at least a 95 percent positive response rate would seem safe, he says.

Other tips from Consumers Union:

• New software sold on eBay's online stores--which generally offer multiple copies of the same product at fixed prices--tends to be more reliable than auction titles.

• Consumers should read each listing carefully for signs of potential fraud--misspellings, overseas sellers, product sold "as is" or products that are not returnable.

If there's a problem, eBay's PayPal Buyer Protection plan provides some insurance for potentially dissatisfied customers (http://tinyurl.com/2mdhkq). To avoid any surprises, bone up on the terms of that plan before buying.

Microsoft Office 2007 VS OpenOffice v2.0 and Microsoft Office 2003

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Hi, welcome to the full review of Microsoft Office 2007. I would discuses about all the features of Office 2007. I would divide the article into a few parts. Each part would compare features of PowerPoint 2007, PowerPoint 2003 and their rival's OpenOffice.

Microsoft Office first looks I had two impressions when I received the software. First the price is quite expensive. It is not possible for people like me to afford the program. Second reason why I was impressed is because I saw the improved UI and it looks like a better suite then 2003. The price The Professional edition cost me US$437.99 and I would have to throw in another US$240 for the Ultimate version. Why is it so expensive? I think Microsoft wants to earn more money from the software side to fund the web war against Google. Microsoft Word 2007 Microsoft Word 2007 has better security than the previous version and OpenOffice v2.0. It has a feature that allows you to encrypt your data. This feature is not available in OpenOffice Writer and Word 2003. This feature would be very handy for businesses who have important documents in their laptop and would not let others see the doucment do not want others to see even if they lose it.(Although hardcore hackers will still try to crack your password.) Microsoft Word 2007 also included a feature that makes updating your blog much easier. For one reason or another, you don't feel like using your browser to update your blog or if you are having problem with updating your blog through the browser, you can update your blog through Word 2007. You can set up this function in less then 5 mins. First click the Office's start button on the top left hand corner and then new. Click Blog post. Here is a picture if you cannot understand. Photo Sharing and Video Hosting at Photobucket After which, you can select from the following Blog hosting companies like Windows live space, Blogger, Sharepoint blog, Community server, Typepad and Wordpress. Photo Sharing and Video Hosting at Photobucket This feature would log you into your account and if you have more then two blogs, it would let you choose which blog you want to update. After which you can type your post using the special effects of Word 2007 and upload to the server. But mind you, the info send over can be picked up by other. Photo Sharing and Video Hosting at Photobucket You can also can choose the theme you want for the word document. The best feature is the Watermark feature that allows you to put an watermark across the entire document by doing so would not allow it to be copied. The watermark that Microsoft provided was perfectly fine. But if Microsoft could adjust the custom watermark to be pasted across the document. But you can make your own custom watermark by adding in the photo from one of the file. Photo Sharing and Video Hosting at Photobucket You can customize your background easily at the Page layout and at the page color there. There are a lot of colors but I liked the Dark Blue background the most. What I hate about Word 2007 is that it sometimes requires me to configure the program when it starts. The sidebar Microsoft moved the sidebar, which shows recent documents, to a menu below the start button. Although OpenOffice does not have the sidebar which shows the recent documents, it shows the recent documents at the start button located right at the bottom, which makes it more difficult to find the document. Microsoft has done it right by placing it in two tabs under the start button. Time for different Word processor to start.
Program
Time(secs)
Writer
3 Secs
Word 2003
6 secs
Word 2007
10 secs
*Test done with AMD Sempron 1.6Ghz Processor As you can see that Word 2007 takes a long time to start. I am not surprised that Writer took a shorter time to load as it is lighter weight then the Office suites from Microsoft. Word 2007 took a longer time to load as it has a heavier interface and much more features. The start up time may vary. Word 2007 would start and perform faster if you have a fast system and vice vera. PowerPoint 2007 The 3D feature was very nice. You can make it deeper by increasing the bevel. You can also rotate the shape. But both Impress and PowerPoint 2003 do not have this feature. Photo Sharing and Video Hosting at Photobucket As for the theme color, it makes PowerPoint slides more interesting then previous versions. It spices up the slideshows and would definitely make you more successful in attracting your audience's attention. But both Impress and PowerPoint 2003 do not have this feature. Sad.:( Photo Sharing and Video Hosting at Photobucket PowerPoint 2007 Photo Sharing and Video Hosting at Photobucket Impress Photo Sharing and Video Hosting at Photobucket PowerPoint 2003 Format You do not have to worry that the document you save cannot work in Office 2003 as it have the option that allows you to save it in Office 2003 format. The best thing is that you can scan the document and see if it is compatible with earlier version of PowerPoint. But this feature is also available into PowerPoint 2003 which allows you to save it in PowerPoint 97 format. OpenOffice's Impress's simpler feature is even better. It allows you to save it is Microsoft's format or OpenOffice's format. Digital Signature You can also add a digital Signature to ensure that no one can edit the document. The feature was really effective. It does not allow me to edit more or even save the document when I added a digital Signature. But when you remove the Signature, it would allow you to edit and save the document. Impress have the digital signature option too but sadly Microsoft's PowerPoint 2003 do not have this feature. Photo Sharing and Video Hosting at Photobucket Adding Digital Signature Photo Sharing and Video Hosting at Photobucket Creating or using Microsoft's Digital Signature Photo Sharing and Video Hosting at Photobucket Creating your own Digital Signature Photo Sharing and Video Hosting at Photobucket Remove your Signature Photo Sharing and Video Hosting at Photobucket Do remember that Microsoft cannot ensure your document is not copied Password PowerPoint 2003 and PowerPoint 2007 have the option to let you add a password but I could not find this option for OpenOffice's Impress. Do leave me a note in my cBox if the feature is already there. Quick style PowerPoint 2007 also has a Quick style feature that allow you to customize the word/autoshape . PowerPoint 2003 also have this feature but you have to edit the Line color and Fill color one by one. While PowerPoint 2007 automate it for you. I could not find the feature in OpenOffice's Impress but do drop me a mail if there is one. Photo Sharing and Video Hosting at Photobucket QuickStyle in PowerPoint 2007 Photo Sharing and Video Hosting at Photobucket Comparing the different styles Conclusion Prons -Improved User Interface (UI) -More features -Open XML format to prevent arbiniary zero-day attacks Cons -Too Expensive -May run slow on older systems -Do not have support for older operating systems (OS) Final Words I would recommend Office 2007 only if you are willing to upgrade and part with your money. Office 2003 would be ok for you now. But if you are buying a system, having Office 2007 is better as you have better hardware to support it. I would recommend it if you want a nice user interface and more graphical features

Monday, May 28, 2007

Tech Talk adds a Navigation Bar

Digg! Slashdot Slashdot It! Photo Sharing and Video Hosting at Photobucket I had just added a navigation bar for your convenience. I had also cleared up the text links which is very messy. Please leave comments of how to feel about the navigation bar

Microsoft do not use their brains

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Microsoft doesn't want you to pirate their software, but if you must choose between illegally installing Windows or a competitor's operating system, Microsoft would prefer that you choose them. While the company obviously won't endorse the illegal use of software, it does believe that piracy can result in profit.

At the Morgan Stanley Technology conference last week in San Francisco, Microsoft business group president Jeff Raikes commented on the benefits of software counterfeiting. "If they're going to pirate somebody, we want it to be us rather than somebody else," he said. "We understand that in the long run the fundamental asset is the installed base of people who are using our products. What you hope to do over time is convert them to licensing the software."

While Raikes' words do not appear to echo the sentiments of his company at first, what he said actually fits right into Microsoft's agenda. Over the last two years, the company has been heading a global effort to crack down on piracy, specifically the piracy of Microsoft products. In a memo on product activation, the company even states, "Software piracy is an enormous drain on the global economy, according to the 2000 BSA Software Piracy Report." Though many have argued that the BSA report was wildly inaccurate, Microsoft still uses whatever weapons it can find to convert pirates into customers. Just as the "Get the Facts" campaign is intended to sway users from Linux, Microsoft's antipiracy offensive aims to sway users away from Windows—counterfeit Windows that is.

According to Raikes' numbers, 20 to 25 percent of all software that is used in the United States is pirated. To Microsoft, those people are all potential customers, and in many ways the company's antipiracy campaign is equivalent to a large marketing push. The FUD, eye-catching images, and cheesy slogans (e.g. Get Genuine) all fit into the scheme. Once a person is converted into a user of Genuine Microsoft software, I highly doubt he will ever stray back to the dark side, but that's just a hunch.

Do you know anyone who has gone from pirating software to purchasing it in the last three years? Do they still use illegal software as well? If they were using an illegal operating system, did they change brands when they went legal (e.g. Microsoft to Apple)?

How true are Bill's words

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Bill Gates has recently been prognosticating all over the place, offering his thoughts on the future of newspapers, television, advertising, communications, telephones and many other areas of business and technology.

But how good are his predictions, really?

As luck would have it, there are plenty of media clippings, memos, books and official transcripts for comparing the Microsoft Corp. chairman's past comments with the harsh reality of 2007. And the result is a mixed bag. In some of his previous forecasts, Gates was right on the mark, and in others, well, he wasn't even close.

Here's a sampling:

Microsoft CEO Summit, 1997: "Within 10 years the majority of all adults will be using electronic mail and living a form of that Web lifestyle."

This prediction would have been more bold if Gates had made it two years earlier, but nevertheless, it turned out to be correct. A December 2006 survey by the Pew Internet & American Life Program found that 70 percent of U.S. adults use the Internet, and more than 90 percent of those Internet users send or read e-mail.

World Economic Forum, 2004: "Two years from now, spam will be solved."

Maybe it seemed like a safe thing to say at the time.

When the two years were up, Microsoft tried to defend Gates' remarks by pointing to advances in e-mail filtering technologies. But outside experts scoffed at the notion that the problem had been "solved," citing factors including the huge volume of spam as a portion of overall e-mail traffic on the Internet.

Foreword to the OS/2 Programmer's Guide, 1987: "I believe OS/2 is destined to be the most important operating system, and possibly program, of all time."

This one is so bold that it almost sounds like an urban legend, but it was, in fact, what Gates wrote in the foreword to OS/2 design leader Ed Iacobucci's book about IBM's operating system. What's more, it was the opening line.

While OS/2 was an important program, Microsoft's own Windows operating system now runs more than 90 percent of the world's personal computers.

Comdex, 1996: Speaking about newspapers, Gates predicted that the Web would ultimately create a "substitution effect," shifting readers away from print and onto Web sites. Of course, that has proved to be true, with many people now getting their news online, not only from newspapers but from many other sources.

In fact, Gates' comments back then were downright mild compared with his remarks about the newspaper industry at a conference two weeks ago.

Speaking May 8 in Seattle, he observed that the newspaper industry is facing a "tough, wrenching change," because "the number of people who actually buy, subscribe to the newspaper and read it has started an inexorable decline."

"Internet Tidal Wave," 1995: This seminal Gates memo is best known for laying out Microsoft's belated strategy to take on the Web -- and Netscape -- but it also included an interesting bullet point noting the importance of search engines.

As it turned out, Gates was right about that, but Microsoft as a whole would miss the mark, choosing to license search and online advertising technologies from others before realizing its mistake. Two years after launching its own search engine, the company is still a distant third to Google and Yahoo in that critical market.

"The Road Ahead," 1995: This Gates book had many predictions about technology, some of them prescient: "You'll watch a program when it's convenient for you instead of when a broadcaster chooses to air it. You'll shop, order food, contact friends, or publish information for others to use when and as you want to."

Others have proved too ambitious, at least so far: "When wallet PCs have become ubiquitous, we can eliminate the bottlenecks that plague airport terminals, theaters and other places where people queue up to show their identification or a ticket."

Comdex, 2001: "So next year a lot of people in the audience, I hope, will be taking their notes with those Tablet PCs."

The use of the phrase "I hope" makes this one more aspirational than predictive, but any way you slice it, Gates was overestimating the market for the pen-based computers. Microsoft has tried to boost usage, most recently by incorporating Tablet PC features into advanced Windows Vista versions, but the overall growth in the adoption of tablet functions hasn't been what the company originally hoped.

Even at Microsoft's Windows Hardware Engineering Conference in Los Angeles last week, most of the hardware and technology experts in attendance were pecking away at their keyboards, not scribbling on their screens in digital ink.

What Gates didn't predict: One quote frequently attributed to the Microsoft chairman is that "640K of memory should be enough for anybody."

However, Gates has long denied ever saying it, and no evidence has ever surfaced to show that he did. In 1996, when Gates was writing a syndicated newspaper column, a reader asked about the quote, and he replied, "No one involved in computers would ever say that a certain amount of memory is enough for all time."

"I've said some stupid things and some wrong things," he wrote, "but not that."

GATES ON THE FUTURE

In his recent public appearances, Bill Gates has offered several attention-getting predictions about the future of business and technology. Among them:

On the future of media: "Reading is going to go completely online. ... Today, for people who read newspapers and magazines, even the most avid PC user probably still does quite a bit of reading on print. As the device moves down in size and simplicity, that will change, and so somewhere in the next five-year period we'll hit that transition point, and things will be even more dramatic than they are today."

On Internet Protocol Television: "The end-user experience and the creativity, the new content that will emerge using the capabilities of this environment will be so much dramatically better that broadcast TV will not be competitive. And in this environment, the ads will be targeted, not just targeted to the neighborhood level, but targeted to the viewer."

On online business listings: "The Yellow Pages are going to be used less and less. ... These things always take time, but Yellow Page usage among people, say, below 50, will drop to zero -- near zero -- over the next five years."

On communications: "We don't see the desk phone existing as a separate device in the future. Between what's going on with mobile phones and PC peripherals, and the richness of telephony being on the Internet and connecting up not just voice but also screen sharing, video, software-driven richness in those communications interactions, the phone is going to be the PC; the PC is going to be the phone."

Why the recording industry lose to piracy

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Ten years ago, as the Internet began to mushroom in popularity and emerging technologies enabled consumers to make nearly perfect copies of digital content, the recording industry embarked on a two-pronged strategy in response to the changing business environment.

First, it emphasized copy-control technologies, often referred to as digital rights management (DRM), that many in the industry believed would allow it re-assert control over music copying. Second, it lobbied the Canadian government for a private copying levy to compensate for the music copying that it could not control.

While the industry's approach proved successful on the legal front – the 1996 World Intellectual Property Organization's Internet Treaties established legal protections for DRM and Ottawa introduced a private copying levy on blank media such as cassettes and CDs in 1997 – the strategy's effectiveness has long been subject to debate.

The week of Feb. 5 may ultimately be viewed as the beginning of the end of that debate. That week, which began with Apple CEO Steve Jobs calling on the industry to drop DRM and concluded with the Canadian Private Copying Collective (CPCC), the collective that administers the private copying levy, applying for its dramatic expansion, leaves little doubt that the recording industry got it wrong.

The Steve Jobs position on DRM, which many derided as self-serving given that Apple is facing mounting pressure from European regulators to address the interoperability restrictions contained in music sold by its iTunes service, was also widely acknowledged by those same commentators to be right.

Digital right management supporters may claim that the technology encourages innovation, yet experience has demonstrated that reliance on digital locks frequently sink, rather than save, new business models.

The 2005 Sony "rootkit" debacle, which ultimately cost the company millions of dollars in class-action lawsuits, the market disappointments of new digital music players that rely heavily on DRM such as the Microsoft Zune, and the lack of support for digital music subscription services that insert burdensome restrictions on the use of downloaded music such as Rhapsody and Napster, offer compelling examples of why DRM has emerged as the industry's biggest impediment to consumer acceptance.

Indeed, many of the recording industry's leading digital sales channels, including Yahoo!, Real Networks (which owns Rhapsody) and Apple have now publicly called on the record labels to end their insistence on DRM. Moreover, last week a Jupiter survey of European music executives found that nearly two-thirds believe that dropping DRM would increase digital music sales.

Given the rising chorus against DRM, it is seemingly only a matter of time before the industry backs away from its locks-first strategy. EMI, the world's third-largest music label, is rumoured to be ready to do so and should one of the majors move in that direction, it is likely that the others will soon follow suit.

The private copying levy may survive somewhat longer, but it too appears to be nearing the end. The levy has generated an enormous amount of income (over $150 million since its inception), yet it is far more market distorting than its advocates anticipated, and much to the recording industry's dismay, it has provided peer-to-peer file sharers with a legitimate argument that downloading for personal, non-commercial purposes is lawful in Canada.

The latest demands from the CPCC swim against the global tide by calling for massive increases in the current levy system at a time when other countries are implementing new laws to authorize private copying (such as copying music from a CD to an iPod) without compensation.

U.S. copyright law has long permitted this form of copying as a matter of fair use (something even the industry acknowledged before the U.S. Supreme Court), Australia enacted a law to allow for such copying last year, and both New Zealand and the United Kingdom are currently considering similar legislative reforms.

The CPCC takes precisely the opposite approach. It is demanding an increase in the levy to 29 cents per blank CD, a price that would result in huge market distortions given that the collective admits the levy will account for more than half of the retail price of blank CDs.

Moreover, it is seeking to reinstate a levy of up to $75 on digital audio recorders such as the Apple iPod. The collective claims that the levy will exclude cellphones and PDAs by limiting its application to devices that primarily play music, however, distinguishing between devices is nearly impossible since dozens of products (Apple iPhone, BlackBerry Pearl, Palm Treo) are music players, cellphones, digital cameras and email devices rolled into one.

The CPCC is also seeking to extend the levy to storage media such as secure digital (SD) cards, despite the fact that its own data shows that 75 per cent of content copied on to these cards is not music and 80 per cent of people say that the content they last copied on to these cards was not music. These results will not come as a surprise to digital camera owners, yet that has not stopped the collective from demanding up to $10 per card.

These ambitious demands may well herald the end of the private copying levy. Unpopular with the public and targeted for elimination by the Conservative party, the levy has been overtaken by the prevailing view that consumers should be entitled to make copies of their store-bought music without further compensation.

While there may be a need for an alternative compensation system for peer-to-peer file sharing, the private copying levy is ill-suited for this role since it does not legalize the making available of content on peer-to-peer systems and the purchase of blank media bears little relation to P2P activity.

Indeed, there are better solutions out there – levies tied to network providers make more sense (and are already replicated by cable television levies for retransmission of content) – and there is a need to cover both peer-to-peer and the non-commercial use of content in user-generated content.

Those approaches will require the recording industry to play a new tune – one that includes the abandonment of the 1990s strategy of DRM and the private copying levy.

Inside AMD's Quad Core

Digg! Slashdot Slashdot It! Phenom will be the official product name for AMD's Agena desktop quad core. Along with new processors, AMD's desktop roadmap indicates improvements to its HyperTransport processor I/O technology and to graphics support. AMD is emphasizing the ability to separately control the voltage of each of Barcelona's four cores, a big aid in power management. The Barcelona block clearly identifies the functional units. Note the mention of 95 W and lower-power 68-W versions of the processor.

Latest AACS revision defeated a week before release

Digg! Slashdot Slashdot It! Despite the best efforts of the Advanced Access Content System (AACS) Licensing Administration (AACS LA), content pirates remain one step ahead. A new volume key used by high-def films scheduled for release next week has already been cracked. The previous AACS volume key was invalidated by AACS LA after it was exposed and broadly disseminated earlier this month. The latest beta release of SlySoft's AnyDVD HD program can apparently be used to rip HD DVD discs that use AACS version 3. Although these won't hit store shelves until the May 22, pirates have already successfully tested SlySoft's program with early release previews of the Matrix trilogy.

AACS LA's attempts to stifle dissemination of AACS keys and prevent hackers from compromising new keys are obviously meeting with extremely limited success. The hacker collective continues to adapt to AACS revisions and is demonstrating a capacity to assimilate new volume keys at a rate which truly reveals the futility of resistance. If keys can be compromised before HD DVDs bearing those keys are even released into the wild, one has to question the viability of the entire key revocation model.

After the last AACS key spread far and wide across the breadth of the Internet, AACS LA chairman Michael Ayers stated that the organization planned to continue clamping down on key dissemination, despite the fact that attempts to do so only encouraged further dissemination. In a monument to comedic irony, the AACS LA has elected to put out the fire by pouring on more gasoline.

AACS clearly has yet to stop those determined to break the DRM scheme from copying movies, but its key revocation model does create additional burdens for device makers, software developers, and end users. As the futility of trying to prevent copying continues to become more apparent and the costs of maintaining DRM schemes escalate, content providers will be faced with a difficult choice of whether to make their content more or less accessible to consumers.

We are already seeing the music industry beginning to abandon DRM, but it doesn't look like the movie industry is ready to take the same logical step. Instead, the MPAA wants to have the best of both worlds by making DRM interoperable and designing it in a manner that, according to MPAA head Dan Glickman, will permit legal DVD ripping "in a protected way." Although the MPAA's plans for DRM reform could reduce the incentives for hacking AACS, the war between hackers and DRM purveyors will continue for the foreseeable future.

Sunday, May 27, 2007

Information being sniffed from the air

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The biggest known theft of credit-card numbers in history began two summers ago outside a Marshalls discount clothing store near St. Paul, Minn.

There, investigators now believe, hackers pointed a telescope-shaped antenna toward the store and used a laptop computer to decode data streaming through the air between hand-held price-checking devices, cash registers and the store's computers. That helped them hack into the central database of Marshalls' parent, TJX Cos. in Framingham, Mass., to repeatedly purloin information about customers.

The $17.4-billion retailer's wireless network had less security than many people have on their home networks, and for 18 months the company -- which also owns T.J. Maxx, Home Goods and A.J. Wright -- had no idea what was going on. The hackers, who have not been found, downloaded at least 45.7 million credit- and debit-card numbers from about a year's worth of records, the company says. A person familiar with the firm's internal investigation says they may have grabbed as many as 200 million card numbers all told from four years' records.

The previous record for card numbers exposed to thieves was 40 million. The TJX hackers also got personal information such as driver's license numbers, military identification and Social Security numbers of 451,000 customers -- data that could be used for identity theft. The company has apologized for its security lapse and beefed up its system. It rejects the 200 million figure as speculation, but says it may never know the precise number. TJX deleted its own copies of the records stolen by the hackers and can't crack the encryption on files that the hackers left in its system.

The cost of the fraud may take years to count. Banks could spend $300 million to replace cards from just one year's worth of stolen numbers, even though about half the numbers were expired and some were hidden in some of the stolen data. TJX, which discovered the fraud in December, privately projected $20 million in fraudulent transactions from the breach, according to people familiar with the company's internal probe.

In March, police in Florida charged just one gang with buying some of the hacked TJX card data and using it to steal $8 million in small transactions at Wal-Mart Stores Inc., Sam's Club and other stores across the state. TJX-related fraud has occurred in at least six other states and at least eight countries from Mexico to China, bankers and investigators say. They are still working to find all the stolen numbers.

The ease and scale of the fraud expose how poorly some companies are protecting their customers' data on wireless networks, which transmit data by radio waves that are readily intercepted. The incident also has renewed debate about who should be financially responsible. Banks that issue credit and debit cards so far have borne the brunt of the TJX losses, as opposed to the retailer or the credit-card networks such as Visa or MasterCard. Banks' lobbyists and some legislators have started pushing for laws to make the party that lets the data slip responsible for the costs.

Individual consumers so far have largely been covered for the fraudulent TJX charges. Debit-card holders legally can be held liable for unauthorized transactions if they don't report the fraud within 60 days, while credit-card customers can only be liable for the first $50 in fraudulent charges.

Temporary Scare

Eleanor Dunning of Dana Point, Calif., got a temporary scare last fall when she opened her monthly Bank of America Visa bill: There were $45,000 in charges for gift cards from a Wal-Mart in Florida. "What I saw was a whole page of $450 charges, all identical and all in a row, all from the same place," she says. The bank removed the charges and issued her a new card, she said. When TJX's security breach was disclosed and she realized she was a victim of it, she decided to stop shopping at Marshalls.

[Table]

TJX's breach-related bill could surpass $1 billion over five years -- including costs for consultants, security upgrades, attorney fees, and added marketing to reassure customers, but not lawsuit liabilities -- estimates Forrester Research, a market and technology research firm in Cambridge, Mass. The security upgrade alone could cost $100 million, says Jon Olstik, a senior analyst for Enterprise Strategy Group, a Milford, Mass., consulting firm, based on his conversations with industry experts and people familiar with the work being done.

TJX declined to comment on those numbers, but says it is undertaking a "thorough, painstaking investigation of the breach," hiring a team of 50 data security experts in December and taking a charge of $5 million in its first fiscal quarter. It says it will also pay for a credit-card fraud monitoring service to help avert identity theft for customers whose Social Security numbers were stolen. "We believe customers should feel safe shopping in our stores," says a letter from Chief Executive Carol Meyrowitz posted on TJX's Web site.

When wireless data networks exploded in popularity starting around 2000, the data was largely shielded by a flawed encoding system called Wired Equivalent Privacy, or WEP, that was quickly pierced. The danger became evident as soon as 2001, when security experts issued warnings that they were able to crack the encryption systems of several major retailers.

By 2003, the wireless industry was offering a more secure system called Wi-Fi Protected Access or WPA, with more complex encryption. Many merchants beefed up their security, but others including TJX were slower to make the change. An auditor later found the company also failed to install firewalls and data encryption on many of its computers using the wireless network, and didn't properly install another layer of security software it had bought. The company declined to comment on its security measures.

The hackers in Minnesota took advantage starting in July 2005. Though their identities aren't known, their operation has the hallmarks of gangs made up of Romanian hackers and members of Russian organized crime groups that also are suspected in at least two other U.S. cases over the past two years, security experts say. Investigators say these gangs are known for scoping out the least secure targets and being methodical in their intrusions, in contrast with hacker groups known in the trade as "Bonnie and Clydes" who often enter and exit quickly and clumsily, sometimes strewing clues behind them.

The TJX hackers did leave some electronic footprints that show most of their break-ins were done during peak sales periods to capture lots of data, according to investigators. They first tapped into data transmitted by hand-held equipment that stores use to communicate price markdowns and to manage inventory. "It was as easy as breaking into a house through a side window that was wide open," according to one person familiar with TJX's internal probe. The devices communicate with computers in store cash registers as well as routers that transmit certain housekeeping data.

After they used that data to crack the encryption code the hackers digitally eavesdropped on employees logging into TJX's central database in Framingham and stole one or more user names and passwords, investigators believe. With that information, they set up their own accounts in the TJX system and collected transaction data including credit-card numbers into about 100 large files for their own access. They were able to go into the TJX system remotely from any computer on the Internet, probers say.

Encrypted Messages

They were so confident of being undetected that they left encrypted messages to each other on the company's network, to tell one another which files had already been copied and avoid duplicating work. The company says the hackers may even have lifted bank-card information as customers making purchases waited for their transactions to be approved. TJX transmitted that data to banks "without encryption," it acknowledged in an SEC filing. That violates credit-card company guidelines, experts say.

While the hackers were stealing the data, they were selling it on the Internet on password-protected sites used by gangs who then run up charges using fake cards printed with the numbers, investigators say.

The problems first surfaced at credit-card issuers such as Fidelity Homestead, the Louisiana savings bank. Its customers were dealing with the aftermath of Hurricane Katrina when they began seeing strange transactions on their credit-card bills in November 2005, says Richard Fahr, Fidelity's security officer. First there were unauthorized transactions from Wal-Mart stores in Mexico, and then fraud started surfacing in Southern California, Mr. Fahr says.

Using bogus debit cards containing the data of just a handful of customers, thieves purchased $5,600 worth of goods from Jan. 18 to Jan. 21, 2006. Over the four-day period, they made 25 shopping trips, moving among California supermarkets, department stores, a drug store and a videogame retailer, ringing up charges ranging between $57 and $561. The real cardholders were in Louisiana at the time, Mr. Fahr said.

Fidelity had no idea how the thieves had managed to obtain the debit-card data. "At that time TJX wasn't even in my vocabulary," he says.

Last fall, a spate of fraudulent card purchases appeared in Florida, where police now say a band of 10 thieves traveled in rented cars purchasing gift cards from Wal-Mart and Sam's Club stores, using bogus credit cards stolen from hundreds of TJX customers. Within four months, the gang bought $8 million worth of gift cards and used them to buy flat-screen TVs, computers and other electronics across 50 of the state's 67 counties.

Marilyn Oliver, of San Marcos, Calif., received a phone call from Bank of America alerting her that 40 $400 gift cards had been purchased with her Visa card from cashiers at a single Florida Wal-Mart. "It sort of unnerves you," she says. "I'm very cautious, I shred everything."

Suspicious Purchases

A Wal-Mart clerk in Gainesville, Fla., eventually became suspicious of multiple gift-card purchases and alerted authorities, who reviewed store surveillance tapes and card transaction data at numerous Wal-Mart outlets before making arrests.

As the stolen TJX numbers were being used in Florida, the company was getting a stern warning about its poor security from a routine audit. The auditor told the company last Sept. 29 that it wasn't complying with many of the requirements imposed by Visa and MasterCard, according to a person familiar with the report. The auditor's report cited the outmoded WEP encryption and missing software patches and firewalls.

Then on Dec. 18, another auditor found anomalies in the company's card data. At that point, TJX hired forensics experts from International Business Machines Corp. and General Dynamics Corp. and notified the U.S. Secret Service, which spent a month trying to catch the hackers in the act. But the data thefts stopped and the hackers had obscured their whereabouts by using the Internet addresses of private individuals and public places such as coffee houses. Investigators did find traces of the hackers: altered computer files, suspicious software and some mixed-up data such as time stamps in the wrong order.

On Jan. 17, the company announced its systems had been hacked, affecting "a limited number of credit and debit card holders." It began sending lists of compromised numbers to credit-card issuers as it pored through the data. Some fraudulent activity has continued to pop up this year.

'Hot Lists'

Only last month did Fidelity in Louisiana find out the fraudulent charges in 2005 were linked to the TJX breach, when its card numbers showed up on one of TJX's "hot lists" of stolen cards. New lists keep arriving, and losses for the small bank have climbed from about $7,000 to about $23,000. "The fraud cuts right into our profits," says Fidelity's Mr. Fahr. He says the credit union has asked Visa to reimburse it for the losses, but the credit-card association so far hasn't done so. Visa declined to comment.

Chuck Bower, the chief technical officer of Middlesex Savings Bank, Natick, Mass., says about 18,000 of its Visa debit cards were stolen by TJX thieves, with "at least three dozen claims of fraudulent activities," mostly committed in January and February. The thefts have occurred in Italy, Australia, Mexico and Japan, Mr. Bower reports. Robert Mitchell, chief financial officer of the retail division of Eagle Bank Corp., in Lowell, Mass., says 1,300 of its MasterCards were compromised. The bank has replaced all of them.

Lobbying by banking associations since disclosure of the TJX breach has helped persuade lawmakers in several states and in Congress to consider new legislation. One bill in Massachusetts would impose full financial responsibility for any fraud-related losses, including costs of reissuing of cards, on companies whose security systems are breached. Another bill, in Minnesota, would bar any company from storing any consumer data after a transaction is authorized and completed.

Massachusetts Rep. Barney Frank, chairman of the House Financial Services Committee, said in March he believes Congress will move to require a company responsible for allowing a breach to bear the costs of notifying customers and reissuing cards.

Better antispam method

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Spammers, phishers and other Internet bottom-feeders, be warned.

A key Internet standards body gave preliminary approval on Tuesday to a powerful technology designed to detect and block fake e-email messages.

It's called DomainKeys Identified Mail, and it promises to give Internet users the best chance so far of stanching the seemingly endless flow of fraudulent junk e-mail.

Yahoo, Cisco Systems, Sendmail and PGP Corporation are behind the push for DomainKeys, which the companies said in a joint statement will provide "businesses with heightened brand protection by providing message authentication, verification and traceability to help determine whether a message is legitimate."

The draft standard that the Internet Engineering Task Force adopted is more promising than most other anti-spam and antiphishing technologies because it harnesses the power of cryptographically secure digital signatures to thwart online miscreants.

The way it works is straightforward: if PayPal sends an e-mail notice to customers about their accounts, the company's outgoing mail server will quietly insert a digital signature into the legitimate message. (Because the signature is embedded in the message headers, it's generally not visible to human readers.)

Let's say the recipient has a Yahoo Mail address. Yahoo's mail servers can automatically check PayPal's Internet domain name listing to verify that the digital signature is valid and the message truly originated at Paypal.com. Signatures by authorized third parties are permitted as well, which is useful for outsourced e-mail.

If the signature doesn't check out, the message is probably spam--or a phishing attack designed to try to fool someone into divulging their details about their PayPal account. While the DomainKeys standard doesn't actually specify that messages with invalid signatures should be flagged as junk, Internet service providers are likely to do just that.

All of these steps represent a belated effort to fix a fundamental problem with Internet e-mail: it was designed in a far more innocent era and came with little built-in security. (An additional benefit of fixing e-mail is that, in addition to targeting phishing attacks, DomainKeys can also help in identifying the kind of spoofed e-mail that led Engadget to falsely report last week that Apple's iPhone would be delayed.)

Not enough adopters yet In the long run, DomainKeys is more promising than existing antispam and antiphishing technologies, which rely on techniques like assembling a "blacklist" of known fraudsters or detecting such messages by trying to identify common characteristics.

But spammers have invented increasingly creative counterattacks, such as inserting image advertisements in the text of messages and appending excerpts from news articles and fiction works in an attempt to defeat the popular antispam method of Bayseian filtering. That kind of counterattack is called Bayesian poisoning.

DomainKeys represents a radical shift in the arms race between phishers, in particular, and Internet users: it's effectively a tactical nuclear attack that can't be countered. The digital signatures, which use public key cryptography, are viewed as unforgeable.

But the DomainKeys approach does suffer from one serious, short-term problem: it's only effective if both the sender and recipient's mail systems are upgraded to support the standard.

Also, it does not do anything to flag junk e-mail sent by a legitimate company, or identify spam sent from a domain name with a true DomainKeys record. By restricting spammers to a limited set of domain names, however, Yahoo believes "a persistent reputation profile can be established for that sending domain" that can be updated over time and posted publicly.

Other advocates so far include antispam vendors and frequent e-mail senders: AOL, EarthLink, IBM, VeriSign, IronPort Systems, Cox Communications and Trend Micro.

MediaPost puts DomainKey adoption at 48 percent among large online retailers. But that doesn't include large ones such as Dell, Wal-Mart Stores, Target, Gap, Macy's and Circuit City, even though they would likely benefit from being able to send authenticated e-mail. Yahoo, on the other hand, has used earlier versions of DomainKeys to sign all outgoing e-mail since 2004.

The Internet Engineering Task Force's preliminary approval does make DomainKeys, or DKIM, an official proposed standard. But because it's the only technology that has achieved that status--Microsoft's competing Sender ID idea has not--it has a visible edge.

In a blog posting on Tuesday, Yahoo engineer Mark Delany said: "Everything hinges on wide-spread adoption. Now that DKIM is on Standards Track, the hurdle to global adoption has been greatly reduced, but not cleared. I joked earlier that someone might not have heard of DKIM, but the email industry is so big and diverse that evangelizing, education and encouragement are needed to ensure the success of DKIM."

While the Sender ID program is similar in principle to DomainKeys, its acceptance has been limited because Microsoft initially did not agree to license patents in ways that are compatible with GNU General Public License. For its part, Yahoo has agreed to open up a number of its pending and granted patents for use with DomainKeys.

DomainKeys Identified Mail is a reworked and enhanced version of the DomainKeys concept initially invented by Yahoo. The newer version supports features like greater security and digital signatures by authorized third parties. A list of frequently asked questions describes how to configure an e-mail server to use DomainKeys.

Sony's console grip loosening

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Sony risks losing its iron grip on the video game console market with its new PlayStation 3 and needs to significantly lower the price on its high-end machine to woo buyers, Ubisoft's chief executive said.

"For sure Sony will have a different market share...lower than before," said Yves Guillemot, chief executive of Ubisoft, Europe's second largest game publisher, at the Reuters Global Technology, Media and Telecoms Summit in New York.

Guillemot expects the extent of the decline to be linked to pricing on the PS3. The high-end unit sells for $600 in the United States, $200 higher than the top-end Xbox 360 from Microsoft and $350 above Nintendo's Wii.

Sony's 7-year-old PlayStation 2 sells for around $130 and has continued to rack up impressive sales versus its newer rivals. It was the leading console in the last generation with lifetime unit sales of 38 million in the United States.

Guillemot said Ubisoft is planning to deliver an exclusive PS3 title in Europe but declined to reveal the name.

Gamers have complained that there is no must-have game available only on the PS3. Sony has promised to deliver this year.

Ubisoft, known for its Splinter Cell and Prince of Persia games, has seen its fortunes rise on its early bet on the Wii.

Electronic Arts, the No. 1 game publisher in the $30 billion video game market, holds a roughly 15 percent stake in Ubisoft.

Google service to see what is hot and what is not

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The art of trend-spotting is set to take a more scientific turn as Google, the world's top Web search company, on Tuesday is expected to unveil a service to track the fastest-rising search queries.

Google Hot Trends combines elements of Zeitgeist and Trends--two existing Google products that give a glimpse into Web search habits, but only in retrospect based on weeks-old data.

Hot Trends, a list of the current top-100 fastest-rising search trends, will be refreshed several times daily, using data from millions of Google Web searches conducted up to an hour before each update, the company said.

What's hot and what's not will be knowable to the masses in ways pioneering social philosophers could never have imagined.

"There are events going on all the time that most of us aren't aware of happening," Amit Patel, a Hot Trends software engineer and an early Google employee, said in an interview.

From news to gossip, the profound to the truly inane: baffled Google users seek the meaning of the phrase "motion to recommit" in the latest congressional debate, or search the phrase "I who have nothing"--the title of a song sung by a recent contestant on televised competition American Idol.

And watch how the Web generation cuts corners: each night before a national college entrance examination, Google sees heavy searches from what appears to be high school students making last-minute preparations ahead of the test, Patel said.

For years, Google has compiled a list of popular searches it calls Google Zeitgeist, offering a weekly, monthly or annual retrospective look back at what its users wanted to know. Hot Trends updates and automates this process by giving a contemporary snapshot of what is on people's minds--at least as reflected by what goes through Google Web search each day.

Each Hot Trends response shows not just links to potentially related sites, but also links to associated Google News stories and blog searches, providing added context.

The experimental service also allows users to select specific dates to see what the top-rising searches were at a given point in the recent past, starting in mid-May.

The Mountain View, Calif.-based company is also introducing changes to its existing Google Trends service, which offers charts and other data to see how a trend evolves over time or how it compares to other trends over time.

Now, in addition to viewing the top countries and cities that searched for a term, users can see how search habits around a particular trend vary from region to region in the United States, as well as across 70 different countries. For example, political junkies can track Google search patterns for particular U.S. presidential candidates by state.

Hot Trends finds the fastest-rising trends instead of the most-popular topics, which search experts say still centers around sex, sex and more sex. Hot Trends screens "inappropriate language" and pornography.

Google-Dell browser tool 'spyware'

Digg! Slashdot Slashdot It! A year-old deal between Google and Dell produces search results dominated by paid ads instead of the normal links, the founder of OpenDNS said today as he called the Google tool "spyware" and claimed that it degrades users' experiences on the Web.

Almost a year ago to the day, Google and Dell struck an agreement under which the latter installed several Google tools, including its Toolbar and Desktop, on outgoing computers. Dell also set Google as the default search engine in Microsoft's Internet Explorer. Among the tools the companies didn't mention last year -- and the one that has David Ulevitch, CEO and founder of OpenDNS, hot under the collar -- is a browser redirector that sends users who mistype a URL or enter a nonexistent address to a Dell-branded page loaded with Google ads.

A Dell user who types "digg.xom" (rather than the correct "digg.com") is redirected to a page that sports sponsored links plastered across its top, Ulevitch charged in a blog entry.

"Dell and Google are now installing a program on computers that intercepts all sorts of queries that the browser would normally try to resolve," said Ulevitch. "This program has no clear name and is very hard to uninstall. In some circles, people would call this 'spyware.'"

When questioned on his use of that loaded term, Ulevitch defended the choice in an interview. "One, the user is forced to use this, at least out of the box, and gets a crappy experience for his trouble. At the very minimum, it's adware, but I think it does border on spyware."

The Google-Dell results from a mistyped, truncated or nonexistent Web address differ dramatically from those generated by Google on a PC without the browser redirector, added Danny Sullivan, a noted search analyst and the editor in chief of SearchEngineLand.com. Typing "Microsoft" minus the ".com" on a Dell brings up a page with five sponsored advertisements preceding the first actual link. Entering "Microsoft" in Google on a non-Dell machine puts a link to the real Microsoft.com site at the very top of the page.

"Google could easily direct you to the Microsoft site, but they choose not to here," said Sullivan.

"That goes against Google's core mission of organizing the world's information, and is counter to Dell's statement's last year about the Google deal helping consumers. I don't understand the features here that are helping consumers."

While Sullivan doesn't think the browser-error redirector meets the definition of spyware, it may be adware. "But there's no doubt that there are people confused that this is happening," he said.

"Google has the technology, obviously, to resolve mistakes," added Ulevitch. "But to most [Dell] users, it's not at all obvious what's being done with the redirector. My main beef is that this is being done in a hidden, nontransparent way."

Ulevitch's complaint also stems from the fact that the error redirector breaks some of OpenDNS's functionality. If an OpenDNS user types "digg.xom" by mistake, their browser pulls up the correct "digg.com" instead. But the redirector breaks the free service's typo correction -- as well as the browser shortcut feature it unveiled last month. "Google's application breaks just about every user-benefiting feature we provide with client software that no user ever asked for," Ulevitch said.

"Obviously, we have a vested interest in this," acknowledged Ulevitch when asked about blog commenters taking him to task for criticizing Google. "We don't make a dime when we correct typos. We do make money on full-word searches, but those aren't impacted by this [Google/Dell error redirection]. What they're doing is not right for the user, not right for the Web publisher and not right for the brand holder," said Ulevitch.

"Google usually puts users first, but they made a mistake here," he said.

Google and Dell did not immediately reply to requests for comment on the factory-installed browser redirector.

Saturday, May 26, 2007

Is Vista helping PC sales?

Digg! Slashdot Slashdot It! Speaking to a crowd of hardware engineers last week, Microsoft Chairman Bill Gates trumpeted the fact that the company has sold 40 million copies of Vista since the operating system hit the market.

But does that milestone mean the operating system is causing more PCs to be sold?

It's a natural question to ask, but a difficult one to answer. One reason it's hard to suss out Vista's impact on PC sales is that consumers don't really decide whether they prefer a new operating system. When Microsoft releases a new operating system, it becomes the default on nearly all machines sold at retail stores. So if consumers want a new PC, they basically get Vista.

That makes it tough to gauge whether Microsoft's latest creation is actually spurring people to buy new PCs. Market researcher In-Stat issued a report Wednesday saying Vista is not having a major impact on the PC market. The firm said some people delayed purchases last year to wait for the new operating system, a move that added some sales to this year, but that the software is not leading others to speed up their new PC purchases.

But there hasn't been a groundswell of grumbling over the new operating system either. "It's not the scenario like (new) Coke and Coke Classic," Lao said. "There isn't a big revolt going on."

Dell did see enough demand for XP that it has brought back the older operating system as an option on some consumer machines. Dell, Hewlett-Packard and others still offer XP for small- and medium-business customers as well.

As for the PC market as a whole, Lao said it's shaping up largely as expected, something he said he foresees continuing.

NPD Techworld analyst Stephen Baker said that the market has shifted somewhat during the early part of this year. While the trend toward notebook computers has continued, desktop sales and pricing have finally stabilized some, although Baker said he doesn't attribute either those changes or overall consumer sales patterns to Vista's release.

"That would require you to believe that on the consumer side, people actually buy their PC based on what operating system is inside, and I really don't believe that is the case," Baker said.

Microsoft, for its part, says Vista has helped the overall PC market as well as the company's own business, noting that the operating system was a key part of its strong quarterly earnings report and contributed to a PC market that grew 10.9 percent worldwide in the first quarter, according to IDC.

"Though it's very early in the product lifecycle, we're pleased with the market response to date for Windows Vista," Microsoft said in an e-mailed statement. "We're looking forward to continued growth and broad adoption of Windows Vista around the world."

The corporate factor An influential factor in the PC market is businesses upgrading their machines, and there has been little indication that corporations are buying large numbers of PCs as part of a rush to Vista. Microsoft has maintained that the corporate move to Vista will outpace prior transitions, most notably when it claimed in September that business adoption of Vista in its first 12 months would be twice that of Windows XP.

An HP representative said Wednesday that the company is starting to see increased interest from some corporate customers in Vista, perhaps a sign that some businesses have completed the testing needed to qualify the new operating system. "There is now growing evidence that transitions are under way in large corporate accounts," the HP representative said.

But others are predicting a far slower pace of Vista adoption, looking to next year as the time when most businesses will start to consider buying Vista. Even in the PC business, some of Microsoft's closest partners, notably chipmaker Intel, have yet to push Vista out to their own employees.

Lao said many businesses upgraded large numbers of PCs in 2005 and 2006, making them unlikely to move to Vista this year or even next year.

"I'm seeing this more like a 2009, 2010 thing, where corporations will start to make wholesale conversions," Lao said.

Another reason Vista may not be having much of an impact on PC sales is a lack of software and hardware targeted specifically for the new system.

While Microsoft has put a lot of effort into ensuring compatibility with existing software, it will take time before there are any killer apps specific to Vista. While some of Vista's benefits, such as built-in desktop search, are available out of the box, many of its advances, such as its new presentation engine or its peer-to-peer sharing technology, really only come alive once developers write programs that take advantage of those features.

Good Wifi hackers

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Peter Booth was minding his own business last Sunday afternoon at home in Kippax, near Leeds, when the knock on the door came. On his porch was Andrew Mason, 6ft 4in and dressed in a black T-shirt. He was holding a laptop and a strange antenna that resembled a Pringle crisps tin on a sticks

Booth blinked, admitted that he didn’t know how to secure his wireless connection, then invited Mason into the house and upstairs to the bedroom where he kept his computer.

Mason, one of a new breed of self-styled ethical hackers, had found another potential victim of cyber crime in need of help.

Wireless routers, or Wi-Fi connections, which allow laptops and computers to link to the internet without the need for wires, are one of the most popular applications for computers. They enable users to log in and out without being physically tied to one place in the house, and when out and about to check their bank account or buy a present online where there is a public Wi-Fi hotspot.

But because these are open portals they are increasingly leaving Britain’s 29m internet users exposed to fraud, identity theft or worse. Bank account details, including passwords and pin numbers, credit card numbers and expiry dates and other personal and financial information can be grabbed from the air by snoopers. Public Wi-Fi hotspots are rarely secure but perhaps surprisingly neither are many domestic networks.

Last week research carried out by the government and the industry online safety group Get Safe Online (www.getsafeonline.org), found that up to 5m home computers are left open to criminal attack in Britain from viruses, spyware or criminal hacking. The report, entitled Internet Safety: The State of the Nation, also found that one in five (21%) of households that use wireless broadband for their computers do not have password protection on their connections.

Tellingly, the study found that fewer than half of people questioned felt that responsibility for online security lay with them (many felt it was up to the banks, websites or internet service providers to protect them from fraud). The casual approach to personal security is reflected in rising online crime: last year the same number of people suffered fraud while shopping online as had their bag or mobile phone stolen in the high street.

But while the government is slowly waking up to the problem, the level of crime and ease with which it is perpetrated have spurred some public-spirited technology professionals to take matters into their own hands and warn people they are vulnerable.

These virtual vigilantes are appalled at the lax security of the “civilian users” and although some charge a fee to secure technophobes’ computers others do it for free. They call themselves ethical hackers and they cruise the streets using technology usually employed for more nefarious means to detect unprotected computer systems and warn the owners of the risks they are taking.

Back in the upstairs bedroom, Booth and Mason are in discussion about his network. Booth bought BT’s Home Hub system three months ago, primarily so his daughter could use her laptop to e-mail friends and download music. He is surprised at the ease with which a hacker could break into the system.

The Home Hub box is hidden from view beneath the table and Mason retrieves it.

“See this light?“ he says, pointing at the top of the box. “This means that your Wi-Fi is enabled and is broadcasting to anyone in the area that knows how to access it.

Although Mason is an IT professional hiring out his services to corporate clients for up to £2,500 a day, he says his interest in securing the public’s computers from attack is more than a job.

The technology behind Wi-Fi is relatively simple and hardly new. It has been around since the mid1990s and in America the problem of people piggybacking on other people’s networks has been around for years. Driving round in a car searching for unsecured Wi-Fi connections that could be used free (though not necessarily hacked into) became known as wardriving and practitioners took to painting graffiti — warchalking — on the walls of buildings describing the services available around it.

In Britain it is an offence to piggyback on someone else’s connection under the Communications Act since it dishonestly obtains “electronic communications services with intent to avoid payment”. And although it has become something of grey area — not least because it is possible to pick up a neighbour’s Wi-Fi unintentionally — in 2005 a London man was fined £500 for repeatedly accessing a nearby resident’s network.

The penalties for actively hacking into someone’s computer are stiffer, but that doesn’t deter committed hackers. Sophos, a software security firm, has found that a computer without up-to-date protection would be attacked by viruses or hacked into within nine minutes of being connected to the web.

Partly this is because the tools needed to hack are easily available. In a small office lined with books with titles like Google Hacks, and Cisco Secure Virtual Private Networks, Mason opens a briefcase to reveal the tools of the ethical hacker’s trade.

The centrepiece of his toolkit is the antenna that he can use to detect signals. It is known as a yagi aerial and is able to detect Wi-Fi from a distance of up to a mile. It is directional so has to be pointed like a radar gun at the house you want to check. The aerial is connected to a laptop with sniffer software that deciphers the signal and decides whether it is secured on not. All the equipment is freely available on the internet. On a brief drive through Kippax it picked up 80 Wi-Fi networks, 17% of which were unsecured.

That level is not unusual. According to moneysupermarket.com , the online price comparison site, a study last week in which one of its team went wardriving through Liverpool, Chester and Manchester found that 25% of Wi-Fi routers were unsecured.

Mason, who began programming computers when he was a child, agrees. “The internet brings massive advantages but also massive threats,” he says. “People are only just realising what they are.”

Top tips for security

1 The easiest way of protecting yourself from Wi-Fi hackers is to turn the off the router altogether when you are not using it. Alternatively, most computers have a switch so you can disable the Wi-Fi function

2 Secure your system with firewall and passwords. The firewall on your router should automatically activate when you plug it in. Setting the passwords up is your responsibility. Many routers come with the username and password set to “admin” and “password” — hackers know this. Change these to something less obvious. To do this you must enter a series of numbers to your internet browser that brings up the router settings. The numbers will be in the router instructions or on the maker’s website

3 The same screen will give you the option of renaming your Wi-Fi network and enabling its encryption. There are two types of encryption settings: WEP and WPA, and there will be a box asking which type you want to use. In general go for WPA, which is more secure

4 You’ve now “bolted the door” and secured your Wi-Fi router against snoopers using receiving equipment. But you’re not safe yet. Your PC remains vulnerable so ensure it asks for a password at start-up and don’t set the administrator account under your name

5 Use software that helps block hackers. Windows (XP or Vista) has a firewall that will help keep out intruders; ensure it’s switched on by ticking a box in the control panel. Consider adding a separate firewall, such as the free ZoneAlarm (tinyurl.com/2z5rvh ), or a full internet security suite including antivirus and antispam

6 Close any other loopholes. Windows has a default setting called “remote desktop” that allows people to connect and provide remote assistance. Switch this off unless needed

7 With all of these measures choose your passwords carefully — never use a football team, for example, and use a combination of numerals and letters or a phrase

8 Update security software regularly. New security holes are regularly uncovered by hackers but patches to fix them are usually free online

HP hires executive from rival Hitachi

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Hewlett-Packard said Friday that it hired David Roberson from rival Hitachi Data Systems to head HP's data storage business.

Roberson starts his new job on May 30 and succeeds Bob Schultz, who has been running HP's StorageWorks business after his appointment in January to senior vice president and general manager of the newly formed HP Enterprise Server and Storage Software organization, HP said.

Roberson had been chief executive of Hitachi Data Systems, the data storage unit of Japan's Hitachi.

WordPress Community Vulnerable

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BlogSecurity incrementally harvested the WordPress software version from 50 blogs; the results were frightening to say the least.

The following statement was taken from WordPress: None of these [WordPress Versions] are safe to use, except the latest in the 2.0 or 2.1 series, which are both actively maintained.

Currently (at the time of writing this article) the latest stable versions are:

So now that we know where we should be lets breakdown the versions of the 50 blogs we selected:

WordPress Ver Blogs
1.2 2
1.2-beta 2
1.2.1 3
1.2.2 4
1.5 7
1.5-gamma 1
1.5.1.1 1
1.5.1.2 1
1.5.2 1
2.0 4
2.0.1 3
2.0.2 1
2.0.3 1
2.0.4 6
2.0.5 3
2.0.6 2
2.1 2
2.1.2 2
2.1.3 3
2.2 1
Total 50

In summary, out of the first 50 blogs we selected, 49 of them are potentially vulnerable to known attacks.

Motorola waits on 802.11n approval

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Motorola will not produce any next-generation enterprise Wi-Fi equipment until the 802.11n standard is properly ratified, the company said.

Speaking to ZDNet UK at the Wireless Event in London, the company's senior product marketing manager, Angelo Lamme, said Motorola did not want its customers to buy equipment that could end up incompatible with the final version of the standard, due to be ratified by the Institute of Electrical and Electronics Engineers as late as 2009.

"We're going to wait until the final standard has been set," said Lamme, who joined Motorola after it acquired mobile data capture specialist Symbol Technologies. "It doesn't make sense to ship yet, as enterprises won't adopt (802.11n) that early, and we don't want our customers to end up with noncompliant, prestandard equipment."

The new generation of Wi-Fi promises improved bandwidth and range, and many vendors, including Intel, have already started shipping products that claim to conform to the 802.11n standard. However, the standard is still in a draft stage that has seen multiple delays due to industry in-fighting, and it could easily change before it is ultimately ratified by the IEEE.

The Wi-Fi Alliance, an industry body, plans to start certifying 802.11n equipment next month, even though it has admitted that there is no guarantee that equipment currently available will be interoperable with the finalized standard.

Lamme suggested that the Wi-Fi Alliance's decision to press ahead is aimed at reassuring the consumer sector. Dubbing the move "very confusing to the market," he warned that enterprises choosing to adopt currently available 802.11n-compatible products risk locking themselves into technology that could be redundant within the next couple of years. He promised that Motorola would build equipment only on properly certified chipsets.

Sony hit by another lawsuit

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Given its global position as an electronics giant, Sony is quite familiar with patent law and the potential penalties for infringement.

Barely three months ago, Sony paid $97 million in damages and interest to Immersion in a dispute over the rumble functions in Sony's Dual Shock controllers. And while the two companies have since patched things up, Sony opted to leave rumble by the wayside when it was designing the PlayStation 3's motion-sensing Sixaxis controller.

The electronics giant hasn't been able to entirely avoid patent headaches since then, however, as Irvine, Calif.-based Target Technology filed suit earlier this month, seeking damages for alleged patent violations related to Sony's Blu-ray technology, which is used in the PS3 system.

The suit, which names Sony Computer Entertainment America, Sony Pictures and Sony DADC, claims that products marketed under the Blu-ray name infringe on a patent Target owns for reflective-layer materials in optical discs. The patent addresses what Target called a need for specific types of silver-based alloys with the advantages (but not the price) of gold. According to the patent, the alloys are also more resistant to corrosion than pure silver.

Target does not specify in its suit whether it believes all of Sony's Blu-ray discs infringe on the Target patent or whether the suit applies to just a portion of the discs manufactured. The patent was filed in April of 2004 and granted in March of 2006.

Target is seeking a permanent injunction that would prevent Sony from violating Target patent rights in the future, as well as damages, with interest, multiplied due to what Target characterizes as deliberate and willful infringement.

Sony representatives declined to comment. Target's attorneys had not returned GameSpot's requests for comment before press time.

Halo 2 for Vista Delayed

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Microsoft is delaying the release of Halo 2 for Windows Vista after partial nudity on the game was discovered, the software giant said.

Halo 2 for Windows Vista is now expected to hit the stores sometime in the first week of June, approximately two weeks behind the revised May 22 schedule. The game was originally scheduled for release on May 8, but was delayed due to some technical problems, Microsoft said at the time.

The software giant attributes the most recent delay to an "obscure content error" found in the initial production of Halo 2's map editor. That error was partial nudity.

Despite the error, Microsoft said it would be difficult to stumble across the offending content.

"This file is not in the game itself, nor will someone who simply plays the game ever encounter it," Microsoft stated.

It has come to our attention that an unfortunate, obscure content error which includes partial nudity was included in our initial production of "Halo 2" for Windows Vista. As such, we have updated the initial game packaging at retailers with a label, so customers are aware before purchasing the game. Additionally, we've developed an online update which can be downloaded from www.halo2.com to remove the content.

The company has no plans to change the rating of its game, given it affects only the initial run of games and not subsequent shipments. Warning labels will be placed on packaging for the affected games, and Microsoft has developed a patch that can be downloaded to remove the content in question.

When software is the one that lack the system

Digg! Slashdot Slashdot It! After years of delivering faster and faster chips that can easily boost the performance of most desktop software, Intel says the free ride is over.

Already, chipmakers like Intel and Advanced Micro Devices are delivering processors that have multiple brains, or cores, rather than single brains that run ever faster. The challenge is that most of today's software isn't built to handle that kind of advance.

"The software has to also start following Moore's law," Intel fellow Shekhar Borkar said, referring to the notion that chips offer roughly double the performance every 18 months to two years. "Software has to double the amount of parallelism that it can support every two years."

But it's a big challenge for the industry. Things are better on the server side, where machines are handling multiple simultaneous workloads. Desktop applications can learn some from the way supercomputers and servers have handled things, but another principle, Amdahl's Law, holds that there is only so much parallelism that programs can incorporate before they hit some inherently serial task.

Speaking to a small group of reporters on Friday, Borkar said that there are other options. Applications can handle multiple distinct tasks, and systems can run multiple applications. Programs and systems can also both speculate on what tasks a user might want and use processor performance that way. But what won't work is for the industry to just keep going with business as usual.

Microsoft has recently been sounding a similar warning. At last week's Windows Hardware Engineering Conference in Los Angeles, Chief Research and Strategy Officer Craig Mundie tried to spur the industry to start addressing the issue.

"We do now face the challenge of figuring out how to move, I'll say, the whole programming ecosystem of personal computing up to a new level where they can reliably construct large-scale applications that are distributed, highly concurrent, and able to utilize all this computing power," Mundie said in an interview there. "That is probably the single most disruptive thing that we will have done in the last 20 or 30 years."

Earlier this week, Microsoft's Ty Carlson said that the next version of Windows will have to be "fundamentally different" to handle the amount of processing cores that will become standard on PCs. Vista, he said, is designed to handle multiple threads, but not the 16 or more that chips will soon be able to handle. And the applications world is even further behind.

"In 10 to 15 years' time we're going to have incredible computing power," Carlson said. "The challenge will be bringing that ecosystem up that knows how to write programs."

But Intel's Borkar said that Microsoft and other large software makers have known this shift is coming and have not moved fast enough.

"They talk; they talk a lot, but they are not doing much about it," he said in an interview following his discussion. "It's a big company (Microsoft) and so there is inertia."

He said that companies need to quickly adjust to the fact they are not going to get the same kind of performance improvements they are used to without retooling the way they do things.

"This is a physical limit," he said, referring to the fact that core chip speed is not increasing.

Despite the concern, Borkar said he is confident that the industry can rise to the challenge. Competition, for one, will spur innovation

"For every software (company) that doesn't buy this, there is another that will look at it as an opportunity," Borkar said.

He pointed to some areas where software has seen progress, such as in gaming keyboards. He also identified other areas that might be fruitful. In particular, specific tasks could have their own optimized languages. Networking tasks, for example, could be handled by specific optimized networking code.

Intel has also been releasing more of its own software tools aimed at harnessing multicore performance. Another of Intel's efforts is to work with universities to change the way programming is taught to focus more on parallelism; that way the next generation of developers will have such techniques in the forefront of their minds.

"You start with the universities," Borkar said. "Us old dogs, you cannot teach us new tricks."

Friday, May 25, 2007

No more tax free email and broadband serivce

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The era of tax-free e-mail, Internet shopping and broadband connections could end this fall, if recent proposals in the U.S. Congress prove successful.

State and local governments this week resumed a push to lobby Congress for far-reaching changes on two different fronts: gaining the ability to impose sales taxes on Net shopping, and being able to levy new monthly taxes on DSL and other connections. One senator is even predicting taxes on e-mail.

At the moment, states and municipalities are frequently barred by federal law from collecting both access and sales taxes. But they're hoping that their new lobbying effort, coordinated by groups including the National Governors Association, will pay off by permitting them to collect billions of dollars in new revenue by next year.

If that doesn't happen, other taxes may zoom upward instead, warned Sen. Michael Enzi, a Wyoming Republican, at a Senate hearing on Wednesday. "Are we implicitly blessing a situation where states are forced to raise other taxes, such as income or property taxes, to offset the growing loss of sales tax revenue?" Enzi said. "I want to avoid that."

A flurry of proposals that pro-tax advocates advanced this week push in that direction. On Tuesday, Enzi introduced a bill that would usher in mandatory sales tax collection for Internet purchases. Second, during a House of Representatives hearing the same day, politicians weighed whether to let a temporary ban on Net access taxes lapse when it expires on November 1. A House backer of another pro-sales tax bill said this week to expect a final version by July.

Internet sales taxes At the moment, for instance, Seattle-based Amazon.com is not required to collect sales taxes on shipments to millions of its customers in states like California, where Amazon has no offices. (Californians are supposed to voluntarily pay the tax owed when filing annual state tax returns, but few do.)

Ideas to alter this situation hardly represent a new debate: officials from the governors' association have been pressing Congress to enact such a law for at least six years. They invoke arguments--unsuccessful so far--like saying that reduced sales tax revenue threatens budgets for schools and police.

But with Democrats now in control of both chambers of Congress, the political dynamic appears to have shifted in favor of the pro-tax advocates and their allies on Capitol Hill. The NetChoice coalition, which counts as members eBay, Yahoo and the Electronic Retailing Association and opposes the sales tax plan, fears that the partisan shift will spell trouble.

One long-standing objection to mandatory sales tax collection, which the Supreme Court in a 1992 case left up to Congress to decide, is the complexity of more than 7,500 different tax agencies that each have their own (and frequently bizarre) rules. Some legal definitions (PDF) tax Milky Way Midnight candy bars as candy and treat the original Milky Way bar as food. Peanut butter Girl Scout cookies are candy, but Thin Mints or Caramel deLites are classified as food.

The pro-tax forces say that a concept called the Streamlined Sales Tax Agreement will straighten out some of the notorious convolutions of state tax laws. Enzi's bill, introduced this week, relies on the agreement when providing "federal authorization" to require out-of-state retailers "to collect and remit the sales and use taxes" due on the purchase. (Small businesses with less than $5 million in out-of-state sales are exempted.)

It's "important to level the playing field for all retailers," Enzi said during Wednesday's hearing.

While it's too early to know how much support Enzi's bill will receive, foes of higher taxation are marshaling their allies. Sen. Ted Stevens, an Alaska Republican, said Wednesday that he'd like "to see an impregnable ban on taxes on the Internet."

Jeff Dircksen, the director of congressional analysis at the National Taxpayers Union in Alexandria, Va., said in written testimony prepared for the hearing: "If such a system of extraterritorial collection is allowed, Congress will have opened the door to any number of potential tax cartels that will eventually harm rather than help taxpayers."

Internet access taxes A second category of higher Net taxes is technically unrelated, but is increasingly likely to be linked when legislation is debated in Congress later this year. That category involves access taxes, meaning taxes that local and state governments levy to single out broadband or dial-up connections. (See CNET News.com's Tech Politics podcast this week with former House Majority Leader Dick Armey on this point.)

If the temporary federal moratorium is allowed to expire in November, states and municipalities will be allowed to levy a dizzying array of Net access taxes--meaning a monthly Internet connection bill could begin to resemble a telephone bill or airline ticket with innumerable and confusing fees tacked on at the end. In some states, telephone fees, taxes and surcharges run as high as 20 percent of the bill.

These fees that states levy on mobile phones, cable TV and landlines run far higher than state sales taxes at an average of 13.3 percent, cost the average household $264 a year, and total $41 billion annually, according to a report published by the Chicago-based Heartland Institute this month. Landlines are taxed at the highest rate, 17.23 percent, with Internet access being virtually tax free, with the exception of a few states that were grandfathered in a decade ago.

Dircksen, from the National Taxpayers Union, urged the Senate on Wednesday to "encourage economic growth and innovation in the telecommunications sector--in contrast to higher taxes, fees and additional regulation" by at least renewing the expiring moratorium, and preferably making it permanent. Broadband providers like Verizon Communications also want to make the ban permanent.

But state tax collectors are steadfastly opposed to any effort to renew the ban, let alone impose a permanent extension. Harley Duncan, the executive director of the Federation of Tax Administrators, said Wednesday that higher taxes will not discourage broadband adoption and his group "urges Congress not to extend the Act because it is disruptive of and poses long-term dangers for state and local fiscal systems."

Sen. Daniel Inouye, the influential Democratic chairman of the Senate Commerce committee, said: "Listening to the testimony, I would opt for a temporary extension, if at all."

If the moratorium expires, one ardent tax foe is predicting taxes on e-mail. A United Nations agency proposed in 1999 the idea of a 1-cent-per-100-message tax, but retreated after criticism. (A similar proposal, called bill "602P," is, however, actually an urban legend.)

Dell system in Wal-Mart

Digg! Slashdot Slashdot It! Dell, in a first step toward transforming its ailing strategy of selling direct to consumers, said yesterday that it planned to offer computers at Wal-Mart Stores, starting in June.

It is a tightly restrained move. The computer company will sell only two models of multimedia computers, from Dell’s low-end Dimension line, though they will be available in more than 3,000 stores in the United States and Puerto Rico, Wal-Mart said. The computers will sell for less than $700. The retailer said the two models would also be available in its Sam’s Club stores and outlets in Canada.

The shift is as symbolic as it is substantive. Dell pioneered the direct-to-consumer sales model for made-to-order electronics, but has seen its growth falter in recent years with the rise in popularity of notebook PCs, which are challenging to customize and which customers like to touch and feel before buying.

Michael S. Dell, the company’s founder, returned in late January as its chief executive, vowing to rethink the direct sales strategy he pioneered. The deal with Wal-Mart is the first step in that process, a Dell spokesman, Bob Pearson, said.

Mr. Dell had signaled the change in a memo to employees last month. “The direct model has been a revolution, but it is not a religion,” he wrote.

The spokesman declined to say what developments might be next, or when the company would announce further developments. In an interview this month, Alex Gruzen, Dell’s senior vice president in charge of PC sales, said, “If we do anything in retail, it will be incremental.”

He said there was “no sense or perception” that the direct-sales model was broken. But the development comes as the overall computer market is growing while Dell’s own share of the market is falling.

Dell has experimented with retail before. In the early 1990s, it sold through a number of mass merchants like Best Buy, Costco and Sam’s Club, but it ended that practice in 1994, citing low profit margins. Last May it said it would open two mall stores as a test, making them a hybrid of Dell’s direct strategy and a conventional electronics store. It displayed Dell products, but customers ordered a PC, television or printer online from the store. Products were delivered to the customer as if they had ordered from a PC at home, as most of its customers do. The company opened only one store, in a Dallas mall.

The risk for Dell in selling through stores, analysts said, is shrinking profit margins because it has to share some of the profit with the retailer. The company, by virtue of selling only two low-end desktop computers through a single retailer, is unlikely to see a considerable material impact to its financial returns, said A. M. Sacconaghi, a securities analyst with Sanford C. Bernstein & Company. But analysts expect that Dell will continue to expand its efforts to sell through middlemen.

Mr. Pearson, the Dell spokesman, declined to discuss the financial details of the deal or whether the company expected to see any deterioration of profit margins. Margins have been shrinking as the company tried a strategy of lowering prices to win back market share from Hewlett-Packard and Asian-based PC makers like Lenovo and Acer. Dell has said it plans to announce its financial results next Thursday for its fiscal first quarter ended May 4.

The immediate financial impact aside, the deal is nevertheless a move in the right direction, said Samir Bhavnani, an analyst with Current Analysis West, a computer industry market research firm.

“They got products on the shelf of the No. 1 retailer in the world,” Mr. Bhavnani said. He also said it indicated that the company was yielding to consumer demand for more interaction with the products. “Dell is finally listening to its customers.”

Selling direct to consumers has given Dell considerable financial advantages. Not only did Dell not have the expense of retail stores or of paying retail partners, but custom-ordering of computers allowed Dell to keep lower inventories of parts and finished products.

The drawback to that strategy came as notebooks surged in popularity. Dell’s customers have no place to see and test laptop computers before buying them. Particularly troubling for Dell has been its sales of notebooks; in the fourth quarter, it said its shipments rose only 2 percent, compared with a 20 percent growth in the market over that period in the United States.

Mr. Bhavnani said he would have preferred an announcement that Dell would begin selling laptops at Wal-Mart stores. Still, he said, Dell might be well served in delaying such an offering as it improves the much criticized look and feel of its portables before putting them side-by-side against other manufacturers in a retail setting. Executives said the company was redesigning its product line and would be selling the new models this summer.

“If they wait until they have more compelling products, the customers’ first experience will be better,” Mr. Bhavnani said.

But there is also a risk to selling low-end desktop computers through Wal-Mart, said J. P. Gownder, an industry analyst with Forrester Research. Mr. Gownder said that Dell must be careful not to have its name brand become associated entirely with the value end of the personal computer market.

“They don’t want to get their brand name too closely associated with Wal-Mart,” he said.

Separate from its announcement with Wal-Mart, Dell said yesterday that it planned to sell three new computers — two desktops and one laptop — loaded with the Linux operating system. The company said it decided to offer the computers after receiving extensive feedback from consumers who wanted an alternative to the Microsoft operation system loaded on most personal computers sold for retail.

Mr. Bhavnani said the new systems further demonstrated an effort by Dell to transform. “It shows an openness,” he said.

Copying HD-DVD and Blu-Ray is legal

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Under a licensing agreement in its final stages, consumers may get the right to make several legal copies of HD DVD and Blu-ray Disc movies they’ve purchased, a concession by the movie industry that may quell criticism that DRM (digital rights management) technologies are too restrictive.

The agreement, if supported by movie studios and film companies, could allow a consumer to make a backup copy in case their original disc is damaged and another copy for their home media server, said Michael Ayers, a representative of an industry group that licenses the AACS (Advanced Access Content System) copy-prevention system.

AACS is used on HD DVD and Blu-ray discs, the new high-definition DVD formats, to prevent unauthorized copying of the discs.

The concept, called “managed copy,” would undercut one the strongest arguments against DRM technology, which critics say deprives buyers of their legal right to fair uses such as moving their content to other digital systems and devices.

The licensing agreement is under negotiation between the AACS Licensing Adminstrator, which Ayers represents, and companies using AACS technology, including film makers. AACS LA members include Sony, IBM, The Walt Disney Co., Warner Bros. and Microsoft.

AACS LA is pushing the studios to support managed copy and offer consumers the option of making at least one copy, Ayers said.

“We want to be able to maximize the number of movies that are able to be offered,” he said.

The idea is that the content companies could charge a premium according to how many copies are allowed, Ayers said. It remains a possibility that consumers, if given the chance to make three copies of “Spider-man 2” could give those copies to their neighbors, which technically would qualify as low-volume piracy.

But AACS LA believes that movie studios will see higher sales with the managed copy option, even with the chance it could be abused, Ayers said. “Studios will have to take that into account when they select pricing,” Ayers said.

On the technology side, a system of servers, run by the studios or third parties, could enable the authorization of copies. Newly-minted discs could be prevented from further copying by employing DRM technology from companies such as Microsoft, Ayers said.

AACS LA is now working out what rights studios and film companies would have under the complex licensing agreement. “We are optimistic that the studios will see this as a benefit that will drive sales,” Ayers said.

World's thinest Laptop

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When Intel asked designers to build a better laptop, its instructions were simple, really. The machine has to be fashionable, able to connect to all manner of wireless networks, and full of the latest, fastest computing capabilities. Oh yes, and make it as thin as Motorola's Razr. Its own engineers in conjunction with Ziba Design in Portland, Ore., rose to the challenge.

The result, code-named Intel mobile Metro notebook, is less than 0.7 inches thick—about one-quarter of an inch thicker than Motorola's iconic cell phone, making it the world's thinnest notebook. And at 2.25 pounds, it's also one of the lightest small-sized portable computers. Other features include always-on Internet connectivity via various wireless technologies.

And unlike other computer prototypes, including some from Intel, this one actually may line the shelves of a retailer before long. Intel hasn't announced an official release date but people familiar with the matter say a PC maker will announce plans to start manufacturing the machine later this year.

Intel Codename Metro Notebook

Thin Notebooks, Fat Margins

The laptop—the only notebook design expected to come out of Intel this year—was first showcased at an Intel Developer Forum in Beijing in April, but designers gave an exclusive, up-close look at the technology and ideas behind the project. If manufactured and sold on a wide scale, the creation could have a lasting impact on computer design, use, and marketing.

That, in turn, would be good news for chipmaking colossus Intel, which has seen sales slump amid a price war with archrival Advanced Micro Devices. Plus, it's keen to rev up demand for the computers running on its processors. The device might rely on Intel chips not just for computing but also for memory and connecting to wireless networks. The prototype also incorporates technologies developed by companies financed by Intel Capital, the chipmaker's venture capital arm.

Intel would especially like to see higher sales of portable computers, particularly fatter-margin devices at the high end of the market. Sales of laptops priced at $2,000 and above are rising 1.4% a year, compared with 73.5% for notebooks priced $500 to $999, according to researcher IDC. That's in part because sales of PCs to corporations, often the biggest buyers of high-end laptops, are slowing.

"Like Jewelry"

Consumers, as a result, are a big driver for sales. And more than ever, consumer-buying choices are influenced not just by function, but form. At the same time, many PC makers have given short shrift to design in hopes of keeping costs at a minimum.

That's where Intel, with Ziba, hope to make their mark. "Intel wants to stimulate the conversation," says Roger Kay, president of consultancy Endpoint Technologies Associates. Besides making the machine thin, they're also using materials aimed to communicate high quality and coolness. Made of champagne-colored magnesium, the laptop is decorated with subtle gold accents.

"It's like jewelry," says Omer Kotzer, a creative director at Ziba, a firm renowned for consumer-electronics design.

And like cell phones, which come with different ringtones and in different colors, this laptop also strives to be a personal fashion accessory. The computer comes with a diary-like folder that attaches to the laptop via magnets. The folder, available in different colors, also functions as a wireless charger for the device. One side features a screen made of material devised by E Ink, one of the recipients of investment by Intel Capital. It can display a picture, the calendar, or your schedule for the day.

"It was inspired by traditional stationary," Kotzer says. "It ties back to premium stationary that used to be bound in beautiful leather." A special shoulder strap, matching the folder in material and color, can be attached to the laptop, turning the computer into a makeshift purse.

Embedded Chips

Though designers say the product is unisex, as a fashion accessory it may carry particular appeal to women, a group Intel has long wanted to win over. "Increasingly, women are often the decision makers, particularly with high-end purchases," says Richard Shim, an analyst with IDC. "More and more companies are starting to pay more attention to the female market segment."

But Intel wants to ensure the laptop appeals to wide range of users. "As a market matures, vendors who focus on particular market segments tend to do better," Kay says. Patrick Lynch, an Intel manager, says the design is geared toward any professionals on the go—for instance real-estate agents and salespeople who tend to work from different locations, such as Starbucks , cars, and other companies' offices.

These users might appreciate this device's always-on wireless connectivity. Today's laptops can connect to Wi-Fi wireless networks but require special cards to surf the Web via cellular networks. This model's embedded chips let users access cellular, Wi-Fi, or WiMax wireless broadband networks. (Intel is expected to release embeddable chips that access all these networks in late 2007, early 2008.)

Embedded cellular connectivity could change the way laptops are sold. In the U.S., cellular network technology varies by carrier. So PC manufacturers might have to start selling special adapter cards, such as the Subscriber Identity Module (SIM) cards used by some carriers in Europe. Or the laptops may need to be marketed through the service provider for whose network they are designed.

Wow Factor

The laptop contains other features its makers hope will resonate with users. It includes so-called small array microphones from Fortemedia, another company funded by Intel Capital, designed to cancel out background noise, often experienced by fans of Web-calling applications like eBay's Skype. The computer also is built to enhance security, boasting a fingerprint reader and a mechanism that lets users kill a hard drive by remote control.

Of course, whatever version of the computer makes it to market may not include all these features. And if it does, it's not clear the machine will be available at the right price. For Intel, "price was not a concern," says Bob Sweet, account director at Ziba. The same can't be said for PC manufacturers, whose margins are under pressure.

Still, Intel and Ziba hope the device wows some segments of the market. "If you want to make a splash in the market," Sweet says, "this is the way to do it."

4D now available

Digg! Slashdot Slashdot It! Canadian researchers say they have developed the most detailed model of a human yet, a movable "4D" image that doctors can use to plan complex surgery or show patients what ailments look like inside their bodies.

Called Caveman, the larger-than-life computer image encompasses more than 3,000 distinct body parts, all viewed in a booth that gives the image height, width and depth, the researchers said Wednesday.

Caveman also plots the passage of time--the fourth "D."

Scientists can layer on the unique visuals of patients, such as magnetic resonance images, CAT scans and X-rays, giving physicians high-resolution views of the inner workings of the body while it appears to float within arm's reach.

It will help researchers study the genetics of diseases such as cancer, diabetes, muscular sclerosis and Alzheimer's, said officials at the University of Calgary Faculty of Medicine, which has worked on the system for six years.

"Today, this kind of a model is unique in the world. It's the only one that is complete," said Christoph Sensen, director of the medical school's Sun Center of Excellence for Visual Genomics.

"We have components of models. We could make this thing with 50 different brains because everybody makes their own brain model. What we didn't have was a whole, complete body."

Caveman is an offshoot of a 3D virtual reality "Cave," a $5.5 million lab the Sun Center opened in 2002 in conjunction with Sun Microsystems.

The model started partly due to a desire among massage therapy teachers at a company in the central Alberta city of Red Deer for a more intricate picture of muscles and bones.

It cost somewhere between $462,000 and $1.84 million. "It's very hard to guess, because it has taken many years, especially in Red Deer, with at least one or two artists constantly employed," Sensen said.

Caveman, seen through 3D glasses in a booth, appears to stand in front of the viewer. As in a video game, the controller can manipulate it and focus on body parts--skin, bones, muscles, organs and veins.

"We say that killing monsters is fun, but curing cancer is more important," Andrei Turinsky, a mathematician and computer scientist at the Visual Genomics center, said as he moved the model around using a joystick.

The closer the image gets, the further into the body the viewer appears to travel. It is difficult to resist trying to touch it.

The image can also be loaded on to regular computers, to be viewed off site.

The medical community will benefit by being able to merge patients' diagnostic results--such as computerized internal images and blood tests--in one place, allowing specialists to work together more closely, Sensen said.

In addition, surgeons can use it instead of cadavers as teaching tool, and to plan surgeries before conducting them.

Patients will also gain much more understanding about their own conditions, he said.

"We want to do this so any patient can walk up to a machine with a surgeon in tow who says, 'This is what it looked like six weeks ago and this is what it looked like today. You better get surgery now'."

Next steps include developing versions to sell to hospitals around the world, and adding a touch element to the image.

Google surpasses Microsoft as world's most-visited site

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The Mountain View search engine has outstripped Microsoft on two fronts, becoming both the most visited Web site and the most valuable global brand.

The events are major milestones for Google, which has grown into a business juggernaut. Torrid growth and outsized profits have quickly propelled the company past many established blue chip giants while generating a host of complaints that it has become too powerful.

"These are really significant events," said Geoffrey Bowker, executive director of the Center for Science, Technology and Society at Santa Clara University. "At the moment, everything that Google is touching turns to gold."

For the first time, Google has edged ahead of Microsoft as the world's most visited Internet property. Online measurement firm comScore Networks found that Google had just over a million more unique users in March than its arch-rival.

Google had 528 million unique visitors in March, up 5 percent from the previous month, according to comScore. Microsoft had 527 million visitors during the same month, up 3.7 percent.

Popular in the United States, Google is even more of a powerhouse in many European countries.

In a statement, Google said: "Our goal has always been to provide the best online experience for our users. We build products based on user needs and input, which is part of what makes Google unique and results in a great online experience."

Until the latest rankings, Microsoft was the most popular Web property in every month since comScore began tracking global numbers in January 2006. And given the growth trends, Microsoft was undoubtedly No. 1 long before the survey was started, according to Bob Ivins, executive vice president for comScore.

Google inched ahead based on its phenomenal popularity, not only in its core search business but also its e-mail service, online maps and personalized home pages. The recent acquisition of video site YouTube, for $1.65 billion, also has boosted Google's count of unique visitors.

In comparison, Microsoft's growth has been sluggish in recent years. It simply hasn't been adding users fast enough to keep up.

In the latest figures, Google's lead is little more than a statistical hair. But given the company's momentum, Google is likely to widen the gap, at least in the short term, Ivins said.

ComScore's estimates are based on tracking 2 million Internet users across the globe, from home and work (but not from Internet cafes or schools). Only users 15 and older are factored into calculations.

"Unique" visitors are a key measurement in the Internet industry, showing how many individuals visited a particular Web site in a given month. Users are counted only once, even those who may visit a site multiple times during the period.

Unique users, however, isn't the only statistic that matters online. For example, Google still trails in the amount of time global users spend on its properties: an average of 4.6 minutes compared to 12.8 minutes on Microsoft.

Separately, Google was named the most powerful brand in 2007 in an annual survey released Monday by Millward Brown, a British market research company. The company's brand was valued at $66.4 billion, ahead of GE, Microsoft and Coca-Cola.

The study measures the potential earnings of a brand and loyalty. Physical property, such as factories and real estate, weren't included.

In the survey, Google's ranking jumped to the top spot from No. 7 a year ago, based on a 77 percent increase in the value of its brand. Microsoft, which led the survey in 2006, tumbled because of an 11 percent drop in the perceived value of its brand.

Despite Google's current strength, Bowker, from Santa Clara University, emphasized that Google's winning streak isn't guaranteed in the future. He recalled a number of companies that once seemed invincible later faltered, including IBM and General Motors.

Google, in particular, faces a number of risks, ranging from a lawsuit by Viacom over copyright infringement on YouTube to political uproar over censoring search results in China.

"It's an uncertain time," Bowker said. "Just because you pass a milestone and everything is going so swimmingly doesn't mean you can't crash and burn."


Google milestones

Web's most-visited properties

In March, Google edged Microsoft for the first time in the number of unique

visitors:

1. Google ... 528 million

2. Microsoft ... 527 million

3. Yahoo ... 476 million

4. Time Warner ... 272 million

5. eBay ... 256 million

Source: comScore Networks

World's most-valuable brands

Study measures the potential earnings of a brand and loyalty. Physical property is not included.

1. Google ... $66.4 billion

2. GE ... $61.9 billion

3. Microsoft ... $55 billion

4. Coca-Cola ... $44.1 billion

5. China Mobile $41.2 billion

Thursday, May 24, 2007

Flawed Symantec update crippled Chinese PCs

Digg! Slashdot Slashdot It! A Symantec antivirus signature update mistakenly quarantined two critical system files in the Simplified Chinese version of Windows XP last week, crippling thousands of PCs in China.

According to the Chinese Internet Security Response Team (CISRT), users of Norton Antivirus, Norton Internet Security 2007 and Norton 360 who installed an antivirus signature update released by Symantec on May 17 could not reboot their PCs. The update reportedly mistook two Windows system files--"netapi32.dll" and "lsasrv.dll"--as the Backdoor.Haxdoo Trojan horse. The two files were subsequently quarantined.

CISRT said the flawed Symantec update only affects users of the Simplified Chinese version of Windows XP Service Pack 2 that have been patched with a particular Microsoft software fix available since November 2006. CISRT noted that this issue has had a "huge" effect on Chinese PC users, affecting thousands.

A representative at Symantec Asia-Pacific and Japan confirmed the incident earlier this week, but declined to reveal the number of Chinese Norton customers who were affected. According to Symantec, the problem was caused when Symantec made a change to the automated process used by the company's security response team to detect malware.

Symantec said the false detection was immediately removed from the virus signature definitions. Symantec security experts then initiated a LiveUpdate--the company's automated software update process--posting to include the updated definitions. This LiveUpdate became publicly available on May 17, about four and a half hours after Symantec was notified of the issue.

According to Symantec China's Web site, affected customers can resolve the problem by initiating another LiveUpdate, if they have not restarted their PCs after installing the flawed update. Systems that have already been restarted can be returned to the previous state by recovering the two system files from the Windows XP disc.

Microsoft to expand Fargo operations

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Microsoft said it plans to expand its operations in Fargo, N.D., adding a third building there to house an additional 575 workers.

The software maker said it is just the first step of a planned expansion that will one day allow Microsoft to have as many as 3,800 workers at that facility. It currently has nearly 1,300 workers in Fargo, including 956 full-time employees and 337 contractors and temporary workers.

Microsoft kicked off its Fargo operations with its purchase of Great Plains Software, completed in 2001, though it now houses workers in other divisions as well.

"The Microsoft Fargo location has significantly expanded its charter over the past several years, and today the campus is home to teams from across the company," Microsoft Business Division President Jeff Raikes said in a statement. "The expansion we are announcing today is very exciting and will help position us to keep pace with our growth and the changing needs of our business."

In addition to building the new 120,000-square-foot building in Fargo, Microsoft said it will tack on 65,000 square feet to an existing building.

Last month, Microsoft said it was leasing 1.3 million square feet in two office towers under construction in Bellevue, Wash., a Seattle suburb near Microsoft's main campus in Redmond. Microsoft said that space could eventually house 4,000 people.

Cleaner microchips from Intel

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Intel announced that its future processors, beginning with its entire family of 45 nanometer (nm) high-k metal gate (Hi-k) processors, are going 100 percent lead-free. The Intel 45nm Hi-k family includes the next-generation Intel® Core™ 2 Duo, Core 2 Quad and Xeon® processors, and the company will begin 45nm Hi-k production in the second half of this year.

"Intel is taking an aggressive stance toward environmental sustainability, from the elimination of lead and a focus on greater energy efficiency of our products to fewer air emissions and more water and materials recycling," said Nasser Grayeli, Intel vice president and director of assembly test technology development, Technology and Manufacturing Group.

Lead is used in a variety of micro-electronic "packages" and the "bumps" that attach an Intel chip to the packages. Packages wrap around the chip and ultimately connect it to the motherboard. Different types of packages are used for processors targeted at specific market segments, including mobile, desktop and server. Package designs include pin grid array, ball grid array and land grid array, and all are 100 percent lead-free in Intel's 45nm Hi-k technology generation. In 2008, the company will also transition its 65nm chipset products to 100 percent lead-free technology.

Intel's 45nm processors not only are lead-free, they also make use of the company's Hi-k silicon technology for reduced transistor leakage, enabling more energy-efficient, high-performance processors. The company's 45nm Hi-k silicon technology also includes third-generation strained silicon for improved drive current and a lower interconnect capacitance using low-k dielectrics for increased performance and lower power. Ultimately, Intel's 45nm Hi-k family of processors will enable sleeker, smaller and more energy-efficient desktop, notebook PC, mobile internet device and server designs.

The Road to Lead-Free For many decades lead has been used in electronics because of its electrical and mechanical properties, making the search for replacement materials that meet performance and reliability requirements a significant scientific and technical challenge.

Due to lead's potential impact to the environment and public health, Intel has worked for years with its suppliers and other companies in the semiconductor and electronics industry to develop lead-free solutions as part of its long-standing commitment to environmental practices. In 2002, Intel produced its first lead-free flash memory products. In 2004, the company began shipping products with 95 percent less lead than previous microprocessor and chipset packages.

To replace the remaining 5 percent (about .02 grams) of lead solder historically found in the first-level interconnect -- the solder joint that connects the silicon die to the package substrate -- in processor packages, Intel will use a tin/silver/copper alloy. It is the way in which Intel will implement these new materials to replace the tin/lead solder that is the "secret sauce" of the company's solution. Because of the complex interconnect structure of Intel's advanced silicon technologies, a great deal of engineering work was required to remove the remaining lead in Intel's processor packages and integrate a new solder alloy system.

Intel engineers developed the assembly manufacturing processes involving the new solder alloys, and were able to accomplish this while still demonstrating the high level of performance, quality and reliability expected of Intel components.

Environmental Sustainability -- From Transistors to Factories Intel has a long history of commitment to the environment, a philosophy that began with its founder Gordon Moore. In addition to eliminating the use of lead in its products, Intel has developed a number of environmental best-practices in its factories and operations. It is also designing and building energy efficiency into everything it does, from the smallest 45nm transistors in its forthcoming lead-free processors and today's high-performance Intel Core 2 Duo processors that consume up to 40 percent less energy to broad support for industry standards and strong public policies. Among many examples:

  • Earlier this year Intel transitioned its Intel® StrataFlash® Cellular Memory packages to halogen-free technology. The company is currently evaluating the use of halogen-free flame retardants in its CPU package technologies.
  • In 1996, Intel led an industry-wide agreement to reduce global warming gas emissions in semiconductor manufacturing, and today is working with the European Union (EU) to discuss how the technology sector can help meet the EU's target of cutting greenhouse gas emissions by 20 percent by 2020.
  • Intel is focused on reducing the natural resource use and waste by products of its manufacturing process. In the past 3 years, the company has saved more than 9 billion gallons of fresh water through conservation measures, and reduced its global warming gas emissions by the equivalent of removing 50,000 automobiles from the road.
  • It has reduced hazardous materials in its products and recycles more than 70 percent of its chemical and solid wastes.
  • Intel makes renewable energy a priority. The company is the single-largest purchaser of wind power in Oregon and the largest industrial consumer of renewable energy in New Mexico.
  • Through Intel's ongoing conversion from 200mm to 300mm wafers, it has been able to reduce water consumption by approximately 40 percent for each square centimeter of silicon produced.
  • Intel has been recognized by the U.S. Environmental Protection Agency for its work on Energy Star* and employee commuter programs.

Google invests $3.9 million in biotech start-up

Digg! Slashdot Slashdot It! Google has invested $3.9 million in 23andMe, a biotech start-up co-founded by the wife of Google co-founder Sergey Brin, according to a filing with the Securities and Exchange Commission.

With its investment, Google will hold a minority stake in 23andMe, co-founded last year by Anne Wojcicki. The Mountain View, Calif., company focuses on aiding consumers in understanding their genome.

The search giant was one of several investors in a series A, or first round, of funding for the biotech company. Other investors include New Enterprise Associates, Mohr Davidow Ventures and biotech giant Genentech. Terms of the financing deal were not disclosed.

Genentech's chief executive, Arthur Levinson, sits on Google's board and the search giant had its audit committee review the transaction as part of its policy for assessing deals to avoid potential conflicts of interest. The audit committee, which approved the transaction, also received advice from an independent counsel and financial adviser on the valuation of the deal.

Prior to Google's investment, Brin had provided approximately $2.6 million in interim debt financing to 23andMe. He was repaid with proceeds from the series A financing.

Brin recused himself from all discussions regarding the investment, said Google spokesman Jon Murchinson. He also said it was premature to discuss whether Google would eventually partner with 23andMe, but that the investment was strategic to Google's business objectives.

"We made the investment because we think there is value in the work they plan to do in genetics," he said. "Our mission is to organize the world's information, and we think 23andMe developing new ways of helping people make sense of their genetic information will help further our mission."

Does the Windows logo mean anything

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What Does The Logo Mean?

The Certified for Windows Vista logo is a very powerful marketing tool. According to Microsoft, a hardware device that is certified for Windows Vista...

  • Is designed and tested for ease of use, better performance and enhanced security on PC's running Windows Vista.
  • Meets technical requirements for superior experiences with photos, music, videos, games and online communications.
  • Installs easily and can automatically download device driver updates from Windows Update.
  • Helps ensure compatibility with other Certified for Windows Vista products.
  • Is designed and tested for ease of use, better performance and enhanced security on PC's running Windows Vista.
  • Meets technical requirements for superior experiences with photos, music, videos, games and online communications.
  • Installs easily and can automatically download device driver updates from Windows Update.
  • Helps ensure compatibility with other Certified for Windows Vista products.

All that sounds great. But that is not the only logo available to manufacturers. Microsoft also has a Work with Windows Vista logo. Let's see how they differ.

Logos
What Microsoft Says They Mean
What They Really Mean
Devices with this logo take advantage of features in Windows Vista to deliver excellent performance, ease of use, and the best experience possible, whether you are enjoying music, photos, and videos, or communicating with friends. Devices with this logo were designed with Windows Vista in mind.

Devices with this logo have been tested to ensure they will work with Windows Vista, so you know they will be compatible, reliable, and more secure.

Devices with this logo were not designed with Windows Vista in mind, but have been tested and confirmed to work with Windows Vista.

Google revamp it's search site

Digg! Slashdot Slashdot It! In its biggest revamp ever to its home page, Google on Wednesday launched its version of universal search, a redesign that will list in one place search results from a variety of media.

Combined with its other new features, universal search not only makes it easier to find relevant information in one place, it will put even more pressure on Google's competitors.

Instead of using separate search pages for photos, video, news, archived news, scanned books and other sources relevant to, say, "Steve Jobs," Google's universal search users will find links to all of those sources in a single search attempt.

To illustrate further, Mayer searched for the classic black-and-white horror film Nosferatu. The first result was a link to a popular film site, IMDB, and the second was a link to the actual movie, which can be played on the page in a window. A search for "I have a dream" will display results related to Martin Luther King Jr.'s famous civil rights speech, as well as to a video of the speech. The results also will include video from other sources such as video-sharing site Metacafe.

Other Google features were retuned. Some Google Oneboxes, which offer an instant result at the top of the search results to things like weather, will still be displayed, Mayer said. More significantly, the Google home page eventually will have ads featuring more than just text: some will include video and display, Mayer said in remarks to reporters afterward. "That door has always been open," she said. "We don't have a particular timeline in place."

This is the first major revamp of the site and its underlying architecture in several years, said Google co-founder Sergey Brin. The work began about two years ago and more than half of the company's search efforts were devoted to it, he told reporters after the event, adding that the site will continue to evolve. The changes will expose to more people some "underutilized" Google services, such as Book Search and Video search, and they will help boost Google's already huge market share, Brin said.

Advertising in other media Google has leveraged its search dominance into a lucrative advertising business and allowed it to ride a boom in search-related advertising that is unparalleled. The company now is pushing aggressively into other forms of advertising such as print, television and radio.

Mayer also announced the addition of a Universal Navigation Bar at the top of Google search and other pages. Its purpose is to allow users to quickly get to other Google services. For instance, the main search page will include quick links to Google products such as Images, Video, News, Maps and Gmail. The Gmail page will include quick links to products such as Calendar, Documents, Photos and Groups. Previously, there were links above the home page search box to other Google products.

A new Contextual Navigation Links that appears at the top of the page right under the logo allows people to drill down in search results. A search for a celebrity, for example, would allow you to click on news, blogs, video or images to go directly to more results in that media type. A search for the Python programming language would bring up links to blogs, books, groups and code about that keyword.

The new features should be live by the end of the day Wednesday for most searchers, Mayer said.

In a posting on his Search Engine Land blog, search expert Danny Sullivan said the universal search change was "the most radical change to its search results ever."

The changes "make the Google search results richer" and will probably entice people to spend more time in the "Google universe," said Greg Sterling, principal of consultancy Sterling Market Intelligence. "This puts a lot of pressure on Google's competitors."

However, "the bomb that was dropped here," Sterling said, is Mayer hinting that the search site will eventually include other types of ads.

Google Experimental People can sign up to try features that Google is experimenting with at Google Experimental. Some of those include left-handed search navigation, a feature that adds a timeline to the top of search results and one that adds a map view to results.

Google also is working to break down the language barriers on the Web. The company will soon launch a feature that lets you search for information that might be available only in other languages and receive the results translated into your native language. The system will automatically translate the results into the language the query was conducted in. For example, someone speaking Arabic would type in "restaurants in New York" in Arabic and receive back results in Arabic but from English-language sites.

The company also is working to improve the relevancy of search results by guessing what queries might be helpful to the user. For instance, someone typing in "overhead view of Bellagio pool" might benefit even more from the system automatically searching for the keywords "Bellagio pool pictures," and that would be included in the results. This feature will launch soon but users may not even notice, said Udi Manber, vice president of engineering.

In explaining the purpose of the Searchology event, Elliot Schrage, vice president of global communications and public affairs at Google, said search remains the foundation of the company's business. "Search doesn't get the attention it deserves because we're frankly a victim of our own success," he said. Search "is, remains and will always be the heart and soul of Google."

Nokia files patent action against Qualcomm

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Nokia, the world's top mobile phone maker, said on Thursday it has filed its first patent countersuit against Qualcomm, seeking damages and an injunction against the U.S. company's chipsets. Nokia said it also responded to the lawsuit filed by Qualcomm in Wisconsin.

Nokia said it remains confident that its products do not infringe either of the two Qualcomm patents at issue and said that both patents are invalid. Over the past 19 months, Qualcomm has filed 11 patent suits against Nokia seeking damages and injunctions, Nokia said.

Nokia said it has filed in a Wisconsin court patent countersuits against Qualcomm for its infringement of six Nokia implementation patents used in Qualcomm GSM/WCDMA and CDMA2000 chipsets.

"First and foremost, this is a counteraction. Since they are seeking injunction against us, we are doing this reciprocally," Rick Simonson, Nokia's chief financial officer, told Reuters in an interview.

"We believe very strongly Qualcomm has copied our implementation patents," he said.

Part of an important cross-licensing agreement covering technology patents between U.S. chip firm Qualcomm and Nokia expired last month, and their ongoing battle is worrying investors and the industry on both sides of the Atlantic.

The legal dispute between the two centers on Nokia's use of Qualcomm patents for 3G, a high-speed wireless technology, but it also has a bearing on Qualcomm's chips business, which according to Nokia uses many Nokia-patented technologies.

Novell to detail Microsoft patent pact

Digg! Slashdot Slashdot It! Novell will share details of its patent pact with Microsoft this month in a regulatory filing that had been delayed by a stock option investigation.

Novell plans to reveal the details in conjunction with filing its upcoming annual report with the Securities and Exchange Commission, spokesman Bruce Lowry said Wednesday at the Open Source Business Conference here. The report had been held up by Novell's investigation into its stock option compensation practices.

"We will be filing our SEC filing by the end of this month. We will be publishing the Microsoft agreements as attachments," Lowry said during a panel discussion. The agreements will have some details redacted, he said.

The details are at the heart of a controversial patent partnership that Novell and Microsoft announced in November. Under the pact, Microsoft agreed to sell coupons entitling customers to use Novell's Suse Linux Enterprise Server without fear of a patent infringement suit from Microsoft. The partnership also involves interoperability work in directory software, office document formats and virtualization software.

Novell faced criticism from open-source advocates--Red Hat attorney Mark Webbink called it "appeasement," for example--and it spawned open-source licensing work that could prohibit some such deals in the future. And the controversy took on a new dimension when Microsoft said last week that it believes Linux and other open-source software infringes 235 of its own patents.

Microsoft's patent tally news both pleased and displeased Novell, said Justin Steinman, the company's marketing director for Linux.

On the displeased side, Novell saw the news as "another round of, '0h no, here we go again.' We generally think comments like that aren't productive," Steinman said.

On the pleased side, Novell potentially can profit from the saber-rattling. "If Microsoft is going to go out and raise concerns, we are comfortable we can offer (customers) coverage," Steinman said. Overall, though, Novell wasn't pleased. "Do we wish the tone of the article had been different? I think so."

The financial effect has been notable. "Microsoft is Novell's No. 1 (sales) channel in the first quarter of 2007," Steinman said.

One developer who's offended is Jonathan Corbet, a Linux kernel programmer and executive editor of LWN.net. During the panel discussion, he said Novell effectively has legitimized accusations of open-source code impurity.

"We are proud about the quality of our code. If Novell comes along and says my code is not mine and cannot be distributed without paying a tax to Microsoft, I feel I have been called a thief," Corbet said. "It is divisive to the community."

Some have criticized Microsoft for not detailing which 235 patents it believes the open-source software infringes, but others believe ignorance is bliss.

"As the architect of a virtual machine for a dynamic language"--a technology potentially similar to Microsoft's .Net software--"I don't want to know, because if they say it publicly, then we have to start taking legal action," said Allison Randal, an open-source evangelist with O'Reilly Media and project manager of the Perl 6 core development team. "We don't want to go there."

Regarding Novell's stock option situation, the review "did not find any evidence of intentional wrongdoing by any former or current Novell employees, officers or directors," Novell said in a statement Wednesday.

The review found that Novell didn't report $19 million in compensation expenses from fiscal 1997 through 2005, the Waltham, Mass.-based company said. However, because the amounts weren't materially significant during the related periods, the company won't restate its earlier financial results.

Ritek set to mass produce rewritable Blu-ray discs

Digg! Slashdot Slashdot It! Taiwanese disc maker Ritek Corp. plans to start mass producing BD-RE (Blu-Ray Disc Rewritable) discs as well as HD DVD-RE (high definition) discs in the third quarter of this year, a small but important step to helping reduce the cost of such discs for users. A handful of Taiwanese companies dominate the disc mass production business, including Ritek and rival CMC Magnetics Corp. These companies license disc technology from developers and then spin out as many discs as they can in a bid to drive down the cost of each disc and earn as much revenue as possible. Initially, however, BD-RE and HD DVD-RE discs will be pricey. The average cost per disc will remain around $10 in retail outlets, despite production costs of around $5 per disc, said Eric Ai, a Ritek representative. Prices won't likely come down until other mass disc producers in Taiwan win accreditation to make the discs, and ramp up volumes. Each single-layer BD-RE disc has a capacity of 25GB, enough to hold three hours of terrestrial digital high-definition TV, or six hours of standard TV. HD DVD-RE discs can hold around 20GB of data, while DVD discs hold 4.7GB.

$100 Million Payday For Feedburner - This Deal Is Confirmed

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Rumors about Google acquiring RSS management company Feedburner from last week, started by ex-TechCrunch UK editor Sam Sethi, are accurate and are now confirmed according to a source close to the deal. Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.

The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point.

Huge congratulations to Feedburner. The company was founded in 2003 and has raised just $10 million in capital over two rounds. Portage Ventures funded their $1 million Series A round in 2004. The $9 million Series B round was closed in mid 2005 (second close in 2006), from Mobius Venture Capital and Union Square Ventures.

Wednesday, May 23, 2007

Another incentive to work in Google

Digg! Slashdot Slashdot It! The perks of working at Google are the envy of Silicon Valley. Unlimited amounts of free chef-prepared food at all times of day. A climbing wall, a volleyball court and two lap pools. On-site car washes, oil changes and haircuts, not to mention free doctor checkups.

In Silicon Valley, a region known for some of the worst traffic in the nation, Google, the Internet search engine giant and online advertising behemoth, has turned itself into Google, the mass transit operator. Its aim is to make commuting painless for its pampered workers--and keep attracting new recruits in a notoriously competitive market for top engineering talent.

And Google can get a couple of extra hours of work out of employees who would otherwise be behind the wheel of a car.

The company now ferries about 1,200 employees to and from Google daily--nearly one-fourth of its local work force--aboard 32 shuttle buses equipped with comfortable leather seats and wireless Internet access. Bicycles are allowed on exterior racks, and dogs on forward seats, or on their owners' laps if the buses run full.

Riders can sign up to receive alerts on their computers and cell phones when buses run late. They also get to burnish their green credentials, not just for ditching their cars, but because all Google shuttles run on biodiesel. Oh, and the shuttles are free.

But if the specifics sound quintessentially Googley, as insiders call the company's quirky corporate culture, it is the shuttle program's sheer scale that befits Google's oversize ambitions. This is, after all, a company whose stated goal is to organize the world's information--and whose founders' corporate jet is a Boeing 767.

Not that small, really. The shuttles, which carry up to 37 passengers each and display no sign suggesting they carry Googlers, have become a fixture of local freeways. They run 132 trips every day to some 40 pickup and drop-off locations in more than a dozen cities, crisscrossing six counties in the San Francisco Bay Area and logging some 4,400 miles.

They pick up workers as far away as Concord, 54 miles northeast of the Googleplex, as the company's sprawling Mountain View headquarters are known, and Santa Cruz, 38 miles to the south. The system's routes cover in excess of 230 miles of freeways, more than twice the extent of the region's BART commuter train system, which has 104 miles of tracks.

Morning service starts on some routes at 5:05 a.m.--sometimes carrying those Google chefs--and the last pickup is at 10:40 a.m. Evening service runs from 3:40 p.m. to 10:05 p.m. During peak times, pickups can be as frequent as every 15 minutes.

At Google headquarters, a small team of transportation specialists monitors regional traffic patterns, maps out the residences of new hires and plots new routes--sometimes as many as 10 in a three-month period--to keep up with ever surging demand.

Many employers run programs for commuters, including van pools, shuttles to and from transit hubs and subsidies for public transit and alternative modes of transportation, but several transportation experts say Google appears to have built an unparalleled transit network.

As much as it is a generous fringe benefit or an environmental gesture, the shuttle program is a competitive weapon in Silicon Valley's recruiting wars.

One of the biggest challenges facing the Google juggernaut, with a staff that has been doubling every year, is to continue to attract the best. Many technology workers say that the potential benefit from stock options for new hires is limited, since the company's shares have already surged more than fourfold since its 2004 public offering of $85.

The shuttles may not be able to lift Google's stock price, but they have struck a chord with employees.

That sentiment is not surprising. Even Googlers have to worry about the area's high real estate prices, which have sent families to the outer confines of the region in search of cheaper housing. And the hopping cultural and social life of San Francisco remains a magnet for young workers, even though the commute to offices in Silicon Valley, some 35 miles to the south, can take well over an hour. A recent survey showed that for the 10th year in a row, traffic was the No. 1 concern for the area's residents.

But on a rainy winter afternoon, as some 20 Google employees hopped onto the 4:40 p.m. back to the Mission and Noe Valley districts of San Francisco, those concerns seemed distant. The shuttle merged onto Highway 101, made its way across three lanes packed with slow-moving vehicles and into the carpool lane, where it began speeding past hundreds of commuters.

Inside, most riders appeared to abide by the shuttle's etiquette rules. Cell phone conversations are allowed if they are work-related and sotto voce. But loud personal calls are definitely out. In fact, except for a couple snuggled together, no one sat on adjacent seats. Many took out iPods or laptops and worked, surfed the Web or watched videos.

Google will not discuss the cost of the program, which it operates through Bauer's Limousine, a private transportation company in San Francisco. But the shuttles appear to be having the desired effect on recruiting. Michael Gaiman, a 23-year-old Web applications engineer who lives in San Francisco and was recently hired, said he turned down an offer from Apple before accepting the job at Google. "It definitely was a factor," Gaiman said of the shuttle.

Colin Klingman, 38, who works at Google as an independent software contractor--and hence has to pay a small fee for the shuttle to comply with tax rules--said he waited to apply to Google until there was a stop near his San Francisco house.

Those types of decisions have been noticed around Silicon Valley. Yahoo, a leading competitor to Google, began a shuttle program in 2005 that could be described as the Pepsi to Google's Coke. It shuttles about 350 employees on peak days to and from San Francisco as well as Berkeley, Oakland and other East Bay cities. Yahoo's buses also run on biodiesel and are equipped with Internet access, but the company's commute coordinator, Danielle Bricker, said the program was only "indirectly" inspired by Google's.

Meanwhile eBay recently began a pilot shuttle to five pickup spots in San Francisco. And some high-tech employers are coming up with other approaches. Instead of making it easier for employees to live far from work, Facebook, the social networking site, makes it easier for them to live nearby: it offers a $600 monthly housing subsidy for those who live within a mile of the company's Palo Alto headquarters.

There are signs that Google's shuttles could be affecting--albeit in small ways--the region's housing market.

When Adam Klein, a 24-year-old software engineer, moved to San Francisco in 2005 to take a job at Google, he looked for a rental apartment within a 15-minute walk of a shuttle stop. His walk to the Civic Center stop turned out to be a bit longer. "I didn't take into account the hills," Klein said. Many of his friends are moving close to other shuttle stops. "Those stops have attracted people," he said.

The area surrounding one of the shuttle's Pacific Heights stops had a dozen or so Googlers living nearby in 2005. That number has surged to more than 60.

For all their popularity, the shuttles have yet to earn Google the title of most commuter-friendly employer. The top spot in the Environmental Protection Agency's "Best Workplaces for Commuters" went to Intel, which allows telecommuting, offers transit subsidies to employees, and helps pay for shuttles that bring workers from transit stops, among other benefits. Google tied Oracle for third; Microsoft came in second.

But Googlers hooked on the convenience of the shuttles say nothing tops their commuting perk.

"They could either charge for the food or cut it altogether," said Bent Hagemark, a 44-year-old software engineer who boarded a Google shuttle in Cow Hollow, an upscale neighborhood in the north end of San Francisco. "If they cut the shuttle, it would be a disaster."

Google Proposes Innovation in Radio Spectrum Auction

Digg! Slashdot Slashdot It! Google filed a proposal on Monday with the Federal Communications Commission calling on the agency to let companies allocate radio spectrum using the same kind of real-time auction that the search engine company now uses to sell advertisements.

Executives at Google, based in the Mountain View, Calif., said that the company had no plans to bid in the closely watched sale of a swath of broadcast spectrum scheduled for February 2009 as part of the nation’s transition to digital broadcast television.

The company, the world’s dominant search engine, has, however, become an active participant in the debate over the control of access to broadband digital networks because it wants to create more competition among digital network providers like cable companies and Internet service providers.

The Google filing comes two days before a deadline for public comments set in an F.C.C. rule-making procedure for the sale of spectrum in the 700 MHz band, now largely used by UHF television broadcasters.

The agency is planning to set the rules for its auction this year as potential bidders, including telephone, cable and satellite operators — as well as potential consortiums interested in creating new next-generation digital wireless networks — jockey for position. Several groups of bidders hope to use the spectrum to create a new nationwide digital wireless network that would serve as an alternative broadband channel to businesses and consumers, competing with existing telephone and cable providers.

“The driving reason we’re doing this is that there are not enough broadband options for consumers,” said Adam Kovacevich, a spokesman for Google’s policy office in Washington. “In general, it’s the belief of a lot of people in the company that spectrum is allocated in an inefficient manner.”

In their proposal, Google executives argue that by permitting companies to resell the airwaves in a real-time auction would make it possible to greatly improve spectrum use and simultaneously create a robust market for innovative digital services. For instance, a company could resell its spectrum on an as-needed basis to other providers, the executives said in their formal proposal to the federal agency.

F.C.C. auction methods used in the past have been criticized because they required advance payments, leaving companies with less money needed to build infrastructure, resulting in fewer benefits to consumers in the way of advanced telecommunications services.

“In Google’s view, many of these thorny problems would be alleviated by a more open and market-driven spectrum access policy,” they wrote.

The Google proposal will be endorsed this week by one of the consortiums that is planning to bid in the spectrum auction: Frontline Wireless, an investor group founded by Reed E. Hundt, a former F.C.C. commissioner, with a number of Silicon Valley venture capitalists including the Google investors L. John Doerr and Ram Shriram.

“I’m hoping we treat spectrum as a scarce renewable resource which should be used for the common good of the consumer and to make available the most innovative devices that can connect to those consumers,” Mr. Shriram said.

Mr. Hundt said in an e-mail message: “We propose that one quarter of the capacity of the network that uses this spectrum must be sold not in a long-term service contract but instead in ongoing open auctions to any and all comers.”

The proposal is for the wholesale auction of spectrum. However, in the future such a system might require that advanced computing technology be built into wireless handsets and computers to automate the auction bidding process and permit it to take place without users noticing. The Google proposal states that such a system would reduce retail prices for wireless spectrum and extend Internet access into rural areas not now served by existing providers.

One significant issue in the debate is whether the F.C.C. will be able to meet a mandate in the digital television law calling for reallocation of the frequencies to public safety organizations while simultaneously making spectrum available for commercial applications.

IBM, Chartered, Samsung unite on 32 nanometer

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IBM, Chartered Semiconductor and Samsung Electronics will join forces to develop and manufacture chips using 32-nanometer circuitry elements, the companies said.

The alliance partners, which also include Infineon Technologies and privately owned Freescale Semiconductor, will work through 2010 to design, develop and produce the advanced-generation chips that can be used in products from mobile devices to supercomputers.

Technologies using ever-diminishing circuit sizes help boost chipmakers' productivity, but companies are finding the ceaseless move to smaller sizes increasingly difficult. Thus, jointly developing technologies and synchronizing manufacturing processes are growing trends in the industry and help chipmakers cut costs and serve high-volume clients.

"Major new challenges are expected at the 32-nanometer node, both in materials as well as device structures," said Kwon Oh-Hyun, president of Samsung's System LSI business.

The nanometer figure refers to the average size of the features on the chips. A nanometer is a billionth of a meter.

Amazon Acquires Brilliance Audio

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Leading online retailer Amazon.com today announced it has acquired Brilliance Audio (www.brillianceaudio.com), the largest independent publisher of audiobooks in the United States. The acquisition will enable Amazon to work closely with the book publishing community to further expand the number of books produced in audio format and provide customers with an even greater selection of audiobooks to find, discover and buy.

Amazon.com subsidiary CustomFlix also announced today that it now supports both standard CD and MP3-CD audiobook formats via its Disc on Demand service (www.customflix.com/audiobooks). CustomFlix complements the acquisition of Brilliance Audio by providing publishers and authors an easy and economical way to introduce new titles on an inventory-free basis, or to keep physical formats of audiobook titles available that may otherwise go out of production.

"Brilliance Audio has been delighting customers for more than two decades with their world-class audiobook capabilities," said Greg Greeley, vice president of books at Amazon.com. "With this acquisition we can make it more efficient for authors and book publishers of all sizes to expand the number of titles produced in increasingly popular audio formats, offering customers a much broader selection."

The production of audiobooks has traditionally been limited to best-selling titles due largely to the economics associated with recording, producing and bringing audiobooks to market.

"Amazon's commitment to growing the audiobook category is a big plus for audiobook customers," added Eileen Hutton, Brilliance vice president and former president of the Audio Publishers Association (APA). "We look forward to working with even more authors and publishing partners in the future."

"Storytelling is an art and our audiobooks strive to capture the nuance and complexity of our author's stories and bring the characters and images to life in a way that fully engages the listener," said Michael Snodgrass, founder and president of Brilliance Audio. "Our singular focus on audiobooks and our commitment to provide the very highest-quality products in the industry will not change."

Brilliance Audio will continue to operate independently under the leadership of Michael Snodgrass and its operations will remain in Grand Haven, Michigan.

About Amazon.com

Amazon.com, Inc., (Nasdaq: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Brilliance Audio

Brilliance Audio, located in Grand Haven, Michigan, was founded in 1984 by publisher Michael Snodgrass. It is the largest audiobooks-only publisher in the country, offering a wide range of best-selling adult fiction and nonfiction in both unabridged and abridged audio formats, and sells to all classes of trade, as well as to libraries.

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., is the leader in manufacture on demand services for independent and enterprise media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via both CD and DVD on Demand and video downloads through Amazon Unbox.

Symantec locks up joint venture plans with Huawei

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Security software maker Symantec and Chinese telecommunications network supplier Huawei Technologies said that they would form a joint venture to distribute security and storage products.

They said the new company would develop and distribute security and storage appliances to global telecommunications carriers and enterprises.

The venture is set to be headquartered in Chengdu, China, with Huawei taking a 51 percent stake and Symantec owning 49 percent.

The new company will have access to Huawei's intellectual-property license, research and development capabilities, and engineering staff, which includes more than 750 employees.

Symantec, the world's biggest security software maker, will contribute $150 million to boost growth along with its enterprise storage and security software licenses, the companies said.

The joint venture is expected to close late in the calendar year, pending regulatory and governmental approvals.

Microsoft is losing ground in the search market

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After gaining ground for a couple months, Microsoft's search business lost market share in April, while Google and Yahoo posted gains, according to statistics released by Nielsen/NetRatings.

Microsoft saw its share of the market slip to 9 percent, down from 10.1 percent a month earlier. Google, meanwhile, increased its lead, accounting for 55.2 percent of Web searches, up from 53.7 percent in March. Yahoo grew its share to 21.9 percent, up narrowly from the 21.8 percent share it held in March.

The April results return to a familiar pattern of Google gaining ground at the expense of its chief rivals, although Microsoft had been doing a bit better in recent months. In its January earnings conference call, Microsoft executives indicated that they were not pleased with the company's search results.

AOL remained in fourth place for April, but saw its share slip to 5.4 percent from 5.8 percent in March, while Ask.com held steady in fifth place with 1.8 percent of search queries.

In an interview at Microsoft's Strategic Account Summit two weeks ago, a top executive expressed hope that Microsoft was starting to make inroads in search, but said that it might not post gains every month.

"I'm not even going to say it's a trend yet," Chief Advertising Strategist Yusuf Mehdi said, referring to the fact that Microsoft had posted share gains for each of the past three months. "I'm not going to predict that that's the bottom and now it's all up, but that's momentum."

Video ads are the new form of ads in subway

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If you've been in a subway car in San Francisco, London, Boston, Rio de Janeiro or one of several other cities recently and thought you saw a short film playing along the dark walls of the tunnels, you're not going crazy.

In fact, what you saw was one of the latest forms of advertising technology, which is slowly taking over one of transit riders' last refuges from commercial messages.

The technology, which comes from companies such as Canada's SideTrack and New York-based Submedia, is just what it sounds like: ads displayed on subway tunnel walls in nearly 10 cities worldwide promoting products from companies including Microsoft, Target, Coca-Cola, Reebok and Honda.

Last month, Bay Area Rapid Transit (BART), which serves the San Francisco Bay Area, began a one-month trial of SideTrack's technology. The SideTrack system currently works by installing a long series of still photographs in a subway tunnel and then illuminating the images with rapidly flashing spotlights as trains go by. The effect is much like watching a movie, or a children's flip book, in that what riders see is a 15-second multimedia message.

And to those in charge of some of the rail systems using the ads, they're working.

SideTrack example1

Michael Swistun, CEO of SideTrack, explained that his company's technology is designed to present riders with a 24- or 30-frame-per-second "movie," depending on the speed of the train.

The technology requires that trains pass the ads going at least 25 miles per hour. If they're going slower, the lights stay off and the tunnels stay dark.

In BART's case, one major element still to be evaluated in its trial of the technology is whether ads threaten public safety. SideTrack example2 In order to install the still images for the ads, workers must move swiftly, as they can only work when the subway systems are nonoperational, usually at night.

Rider responses According to Swistun, as well as Hay and Johnson, there has been little, if any, complaining from riders who have seen the new ads.

"It's fascinating and yet sort of Orwellian," said Michael Vavricek, a regular BART rider. "It confirms what some humans say about America: Everything is for sale."

Others say the ads themselves aren't so bad, but that the tunnels could also be used to showcase art.

"I think (it's) cool as a medium, but just balance it out everywhere," said Oakland, Calif., artist Kevin Byall. "I feel like I'm being bombarded everywhere (by ads). The subway tunnels, I kind of like them dark. But if we're going to do this, make them artful."

Byall pointed to a project undertaken a couple years ago by some Berlin artists in which they attached a projector to the side of a subway car which then displayed images of swimming fishes and sharks on the tunnel.

More to the point, the ads are bringing in much-needed revenue with hardly any cost.

Swistun said SideTrack has advertisers paying $50,000 a month for ads in Boston, and while he wouldn't be specific, he said that between 25 to 40 percent of revenue goes to the rail agencies.

For now, SideTrack's ads have relied on still photographs viewed as the train shoots past. And because of that, it is a bit of a challenge to install--since the work must be done in the hours when the subways are closed. Any changes to an ad campaign must be done piece by piece.

But Swistun said that SideTrack is about to roll out a new, digital system in which the still photos and flashing lights will be replaced by LED screens. That way, he said, ads can be cycled throughout the day and campaigns can come and go without having to send crews deep into the tunnels.

Hay said that Heathrow Express--which is still in its initial three-month trial period in a single tunnel--is getting ready to add a second. And that second installation will use the digital technology.

Whether still photos or digital screens, the ads are changing the dynamic of the dark tunnel and the break in between subway stations jam-packed with ads.

But Swistun said he doesn't think rail passengers mind that tunnels are no longer dark.

MS Research project solves mobile touch screen problems

Digg! Slashdot Slashdot It! A computer science student and a developer at Microsoft Research have created a technique designed to make it easier to select items on a mobile-phone screen with a finger and not a tiny pointed stylus.

The development comes just before Apple Inc.'s much anticipated iPhone, with its touch screen, hits the market in June.

The Microsoft Research project, called Shift, automatically displays an image on the screen above where users place their finger showing the area under the users' finger. The image is circular and includes a small X. By toggling the tip of the finger, users can move the X to place it on top of the item they want to choose. Lifting the finger from the screen selects the item.

Daniel Vogel, a Ph.D. candidate at the University of Toronto and Patrick Baudisch, a research scientist at Microsoft Research, developed the technology to solve several problems with mobile-phone touch screens. Many such screens are designed to be used with a stylus, which can be cumbersome to use particularly with just one hand. In addition, programs that are designed to be used with a stylus may feature very small icons that are difficult to choose with a fingertip, the researchers say.

Shift builds on existing technology already developed known as Offset Cursor. Offset Cursor displays a cursor just above the spot a user touches on the screen. That allows users to place their finger below the item they wish to choose so that they can see the item, rather than hiding it with their finger.

Vogel and Baudisch say Offset Cursor has drawbacks, namely for users trying to choose an icon near the edge of the screen. Because Offset Cursor displays the cursor above the finger, it can't be used to choose icons at the bottom of the screen.

Shift only displays the image when necessary, so if a user touches a large item Shift doesn't pop up the circular image.

Vogel and Baudisch published a paper about Shift at the Computer Human Interaction Conference earlier this month. They also created a short video with a demonstration of how Shift works.

Technologies developed at Microsoft Research don't necessarily become products that the company sells. The group, which has 700 researchers in five labs around the world and often collaborates with university researchers, works on a wide range of products. They may work with other groups at Microsoft to incorporate their developments into products or they may sell their technology to external sources.

How to get a Windows Refund if you do not use it ?

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If you buy a computer, you often pay for Microsoft Windows even if you didn't ask for it and aren't going to use it. This article shows you how to return your unused Windows license and get your money back, freeing yourself from the Windows tax. If you believe in Open Source and want to get a refund for the unused Windows, you must learn methods listed at the bottom to get your refund.

Be prepared and set realistic expectations

Before you go down this route, be prepared. Getting your Windows refund may take several hours of work, after which you'll get a small amount of money -- nowhere near the full retail price of Windows on the store shelf. Though your win may be more of a victory for principle than your pocketbook, it is possible to win, and you'll have made an important stand.

Getting a Windows refund only works if your computer is new. If you've booted into Windows once and hit the Accept button at the end of the Microsoft EULA, you're disqualified. Ideally you'll plan on getting your Windows refund before placing your order with the vendor. If you are ordering a new machine, first call the vendor to see if they offer a no-OS option. If they do, use it. If the machine does not come without an installed OS and you have to buy Windows, purchase the lowest-end Windows that you can. In my case, that meant buying the computer with Microsoft Windows XP Home Edition.

When your computer arrives, document each step of unloading your computer. I took a tip from UK reporter Dave Mitchell, who received a Windows refund from Dell, and took pictures of myself at each step of the process, including opening the box and each and every page of the Microsoft EULA. I zoomed in on the relevant section about returning the license to the vendor. I also zoomed in on the radio button which says "Do Not Accept" and showed myself rejecting the license. This will add some time to your initial computer use, but is proof that you read and rejected the license.

Before you make the call, have everything you need in front of you. You should have all the details of your order, including the order number, date purchased, and even your credit card number. You should have the computer's serial number and, in the case of Dell, its Express Service Code. Later in the process, you may need your Windows Certificate of Authenticity (COA) key. It's on the holographic label usually found on the bottom of the laptop. You might find it easier to just have the laptop itself handy.

You'll also want to have the text of the EULA ready. You probably don't need the entire thing, but the specific wording about returning Windows to the vendor may become key.

Lastly, you're going to want to have a pen and paper ready. If your phone is wireless, you'll want to be sure it's fully charged, and keep a beverage handy -- you could be on the phone a while.

Preparing for the call

By this time in the process, you're probably itching to get on the phone, get on your soapbox, and get your refund. Resist the urge. Remember that you're looking to exercise a legal right. You're not going to change anyone's mind about Free Software, and any extra time you spend in the process only takes you further from your goal.

Be polite. A customer service representative is used to handling dozens of issues a day, but your issue is going to be outside the norm. The person on the other end of the phone is your representation on the company's side, so you want to keep him or her as happy as possible. Don't get angry, don't yell, don't be rude. If things become tense, disarm the situation with kindness, and, if it's appropriate, a joke.

You will be put on hold. Dell is fairly good about not leaving folks on hold (especially business customers), but I was put on hold a number of times. There's nothing you can do about it, so just be polite and accept it. What you're asking for is so unusual that they'll probably need to call supervisors. Let them.

Expect excuses. They're going to look for ways not to give you the refund. After all, they've never heard of this, so it must be impossible. My first customer service rep said that he couldn't refund my license because I wasn't charged for it. If you hear something like this, don't be discouraged, and don't take it as the final word. I'll tell you how to counter these sorts of arguments in a moment.

Don't argue, escalate. If you find you're not getting anywhere with your customer service representative, or you're going over the same point several times, it's time to escalate. Remember our previous guideline of not being rude. You can ask to be transferred without making it into a confrontation. Be sympathetic: "I see that you're trying your best, but that you're not able to do anything else for me. Would it be possible for you to transfer me to someone else?"

Be persistent. You'll probably have to speak with several people, repeat yourself, and hear lots of excuses about how you're not entitled to what you're asking for. You're in the right, and as long as you're in the pipeline, you're making progress. When you're not making any more progress, escalate.

Don't settle. At several points in my communications with customer service, I was offered coupons, even in excess of what I was asking for, but coupons aren't money. Politely explain that you're looking for a refund in cash (or credit back to your credit card).

Use the precedents. If you're in the UK, you can mention reporter Dave Mitchell as someone whose already received a Windows refund. If you're in the US, you can use me. If they've given refunds to the two of us, why not you?

During the call, you may find that the customer service representative will come back to you with several excuses about why you're not entitled to your refund. I've compiled a list of them, some which I heard and others which I didn't, and good responses to them.

"You can't return the operating system because the computer can't work without it."

That's the easiest argument to counter. Explain that you run GNU/Linux (or FreeBSD, or whatever operating system you've replaced Windows with).

"You didn't pay anything for Windows."

Since the price of Windows was included in the price of the computer, they may try to argue that you didn't pay anything for it. This one is easy to debunk. Windows costs money -- everyone knows that. Once you establish that Windows does indeed cost money (and you can't get it for free) then the only remaining issue is how much you paid. Since Microsoft contracts out with hardware vendors, there's no actual way to know how much Windows costs a given retailer. This being the case, I was asking for the price of an OEM copy of Windows XP Home SP2 that I found on Newegg, which was $89. In the end they gave me $52.50. I don't know if this is really how much Windows costs, but it's a non-trivial amount and I can well imagine that one of the world's largest computer makers can get a good deal on Windows licenses from Microsoft.

"You bought the bundle."

They may tell your purchase was a bundle, that Windows came on the computer as a packaged set and you can't return one without the other. What you have on your side to counter this is the license itself, which says that you may choose to not accept the license and return it to the vendor. No matter what they say regarding a bundle, the legal wording of the license is clear. I heard the B word several times, and each time I explained the terms of the license to them, with the license wording at hand in case I needed to quote it verbatim. If the customer representative tries to cut the conversation short saying it's a bundle, stay polite, but explain that the license is quite clear and that you're just going by the legal wording and exercising your right to return the operating system.

"How about a coupon?"

I was offered coupons several times. I'm guessing that coupons are easy to give to customers as a way to keep them happy. While you're rejecting the coupons, realize that this is a small victory. All you have to do at that point is ask for cash.

"You need to return the CD."

As a condition to getting my Windows refund, I was required to give the COA key to the customer representative and return the Windows CD itself. Dell was kind enough to pay for shipping of the CD, so all I had to pay for was the envelope. Your vendor may not be as generous regarding the shipping, but by this time, you've won.

You win - or not

If you're not working with Dell, you may not have the same success. In this case, you might need to take another tack. Small claims court may be an option. You file paperwork with the court, pay a small fee, and show up in court with all your documentation. You'll need to make your case quickly and succinctly. You may also want to contact the Better Business Bureau for help. Many reputable businesses take the BBB seriously and may be more willing to work with you after it has contacted them. In any case, you'll be spending time and money to resolve the issue, but so will the vendor, so they're likely to look for an amiable solution as quickly as possible.

To summarize:

  • You're only eligible for a refund on new computers
  • Document everything
  • Be prepared
  • Be polite
  • Be persistent
  • Be gracious

If you follow these guidelines, you're likely to come out with a working computer without the Windows tax.

Tuesday, May 22, 2007

Month of Search Engine Bugs

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A Ukranian hacker known as “MustLive” has announced plans for a Month of Search Engine Bugs project in June 2007.Google

[The] purpose of this Month of Bugs is a demonstration of real state with security in search engines, which are the most popular sites in Internet. To let users of search engines and web community as a whole to understand all risks, which search engines bring to them. And also to draw attention of search engines’ owners to security issues of their sites.

The plan is to shake out cross-site scripting bugs in the most popular search engines (think Google, Yahoo, MSN, Ask.com) and publish details on these flaws.

Cross-site scripting vulnerabilities are widely considered the low hanging fruit in security research circles (see this list for some examples) but, when combined with other unpatched holes, they can be valuable to an attacker (see RSnake’s description of scenario that blends cross-site-scripting bugs into a targeted attack).

This latest project, although less technical than previous efforts, should not be dismissed. As we know, these “month-of-bugs” initiatives get positive results — flaws get fixed — and that’s always a good thing.

McAfee’s Kevin Beets dug deeper into results from previous “month-of-bugs” projects and found that a large number of holes are being fixed by the affected vendor. Month of bugs getting results Since July last year, there have been seven “month-of-bugs” project, highlighting unpatched flaws in browsers, operating system kernels, Apple’s Mac ecosystem, PHP, MySpace and ActiveX.

Google: 10 percent of sites are dangerous

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Google is warning Web users of the increasing threat posed by malicious software that can be dropped onto a computer as a Web surfer visits a particular site.

The search giant carried out in-depth research on 4.5 million Web sites and found that about one in 10 Web pages could successfully "drive-by download" a Trojan horse virus onto a visitor's computer. Such malicious software potentially enables hackers to access sensitive data stored on the computer or its network, or to install rogue applications.

Google's report (PDF: The Ghost in the Browser: Analysis of Web-based Malware), published last week, said the rise in Web-based malicious software has been aided by the increasing role that the Internet plays in everyday life, along with the ease in setting up Web sites.

Graham Cluley, senior technology consultant at Sophos, said Google is highlighting a worsening trend and "a considerable problem" for businesses and individual Web navigators.

An average of 8,000 new URLs containing malicious software emerged each week during April, Cluley said, adding that the notion that such software resides only in the darker corners of the Internet is very outdated. Seventy percent of Web pages hosting rogue software are found on legitimate sites targeted by hackers, according to Sophos.

To place malicious software on Web sites, hackers are manipulating Web server security, user-posted content, advertising and third-party widgets, Cluley said. "They used to spread malware by e-mail attachment. What they do now is spam out URLs."

Cluley warned businesses that they "cannot protect users by restricting what sites they go to. You need to start protecting your Web access as well as your e-mail gateway."

Affilites reviews

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The original P180 series joined the Performance One family in early 2005. Nearly two years to the anniversary, Antec has released the refined P182 Performance One ATX case. The name may be new, but the engineers borrowed heavily from the old P180 to create this improved design. Benchmark Reviews has compared both cases side by side, and we clearly define the innovative changes in the new Antec P182 Performance One ATX Case in this review.

Antec P182 ATX Case

The computer case (also referred to as the enclosure) has become a means to extend your personal tastes into a unique appearance, and nobody knows this better than the system builders who cater to the demanding consumer, or the do-it-yourself enthusiast and hardcore gamer. Since modifying a computer case is an extreme endeavor for only the most patient craftsman, the next best solution is to purchase from the myriad of styles, sizes, and purpose-driven cases available on the market today. Not surprisingly, Antec offers many of the cases we have seen when we speak of the many styles.

Antec P182 Performance One ATX Case

For this article, I will compare the new Antec P182 Performance One ATX case to the older Antec P180B from which it was improved from. One thing certainly hasn't changed: the name doesn't say much. I have learned that sometimes seeing the product is better than hearing the name, which is why I have plenty of images to help explain what the P182 really is about.

Introducing the P182, the newest edition in Antec's continually improving Performance One design. More innovations have been built in, such as an external fan control for the top and rear fans, a special gun metal black finish, cable organizers and even rubber grommeted ports for externally mounted liquidcooling radiators. All of these improvements build upon the great features of the original P180: the triple layer side panels and door design, and the upper and lower chamber structure to isolate power supply heat from the rest of your components. The P182 truly is the new standard by which all other performance cases will be measured.

About the company: Antec, Inc.  Antec P180 Series Performance One ATX Computer Case

Antec began in 1986, long before the tech boom of the late 1990’s, in Fremont, California. Now operating offices in the United States and Europe, Antec offers products to 25 countries worldwide. Presently, Antec maintains a popular range of products in: computer cases, power supplies, cooling fans, lighting components, and accessories. Antec is the original High Performance Upgrade company, which created the PC upgrade replacement category at retail. Their enclosures and power supplies have been the #1 seller by far in North American distribution and retail channels for five years running.

Antec P182 ATX Case Exploded View
Antec P182 ATX Case Exploded View Key
Whole review at http://benchmarkreviews.com/index.php?option=com_content&task=view&id=35&Itemid=1

When good software becomes too bloated

Digg! Slashdot Slashdot It! IF the open-source software movement were an upstart political campaign, Chris Messina would be one of its community organizers — the young volunteer who decamps to New Hampshire, knocking on doors, putting up signs.

In 2004, Mr. Messina, a 26-year-old Web entrepreneur from San Francisco, found his dream candidate in Firefox, the open-source Internet browser that is a rival to Microsoft’s Internet Explorer.

Unlike the other candidate he volunteered for that year, Howard Dean, Firefox is still racking up victories. And unlike Mr. Dean, the people behind Firefox have a dilemma: what happens — and what is owed to volunteer contributors — when an open-source project starts to become successful?

Some 1,000 to 2,000 people have contributed code to Firefox, according to the Mozilla Foundation, which distributes the Firefox browser. An estimated 10,000 people act as testers for the program, and an estimated 80,000 help spread the word.

In 2004, with the release of version 1.0, Firefox became the dream of techies like Mr. Messina. Much in the way he helped coordinate supporters for Mr. Dean online, he got behind Spread Firefox, a campaign to rally the open-source base behind the browser.

That effort culminated in a fund-raising drive to advertise Firefox in The New York Times. The ad, a double-page spread designed by Mr. Messina, ran on Dec. 16, 2004.

“It was 10,000 people, putting in like 5 bucks to — I don’t know what the highest was,” he said. “It was in the spirit of the Howard Dean campaign.”

The Firefox campaign has been very successful, according to Mitchell Baker, the chairwoman of the nonprofit Mozilla Foundation that directs the project.

“The best we can figure, 75 to 100 million people are using Firefox,” she said. “Those people did not get it in a box. That is 75 million decisions, somewhere around the world to put this piece of software on someone’s machine.”

According to outside estimates, Firefox has about 15 percent of the market, Internet Explorer has more than 78 percent, and Apple’s Safari a little less than 5 percent. Mozilla has 90 employees and revenue of more than $100 million in the last couple of years.

Mozilla plans to make enough money to keep growing. But a windfall came in the form of a royalty contract with Google, which, like the other search companies, is always competing for better placement on browsers. Under the agreement, the Google search page is the default home page when a user first installs Firefox, and is the default in the search bar. In the last two years, the deal has brought in more than $100 million. (Google has a similar placement with Apple’s Safari.)

So far, no one has figured out how to balance keeping an open-source or collaborative project fully financed while remaining independent and noncommercial. Wikipedia, for example, holds occasional fund-raisers, while its leaders debate if it should take steps toward some sort of sponsorship or advertising.

Thanks to the Google agreement, the Mozilla Foundation went from revenue of nearly $6 million in 2004 to more than $52 million the next year. The foundation plans to increase its work force, and to add some engineering capability. In 2005, the foundation created a subsidiary, the for-profit Mozilla Corporation, also led by Ms. Baker, mainly to deal with the tax and other issues related to the Google contract. (The foundation’s 2006 tax return has not yet been made public, but Ms. Baker said the Google revenue will remain about the same.)

She described the decision to align with Google as an organic one that predates the official release of Firefox. “We had Google in a beta version for a long time, so we approached them first,” she said.

Mitch Kapor, who is on the Mozilla board, said that accepting a deal with Google was a no-brainer. “Always on my mind, in all my involvement is, how is it going to be sustainable?” he said. “I am a big believer that begging is not the right business model. When it began to become clear there was a business opportunity, in monetizing search in the browser, I saw this as a great opportunity.”

But with opportunities came changes. By creating a corporation to run the Firefox project, Mozilla was committing to be less transparent. In part, that is because Google insists on the secrecy of “its arrangement and agreements,” Mr. Kapor said. (Google declined to comment for this article.)

Because transparency is one of the principles of the so-called Mozilla manifesto released in February, Mr. Kapor said, there was “some tension around getting the deal done and disclosure.”

Another complication for Mozilla, some critics say, is that it could be perceived as acting as an extension of Google. For example, they note that one of Google’s growth areas, Web-based software applications, would have a better chance of success with a browser not controlled by its biggest rival, Microsoft.

The exact nature of Mozilla’s relationship with Google has been good fodder for bloggers. When Mr. Messina recently posted a 50-minute video of his thoughts about Firefox development, the comments included a back and forth between Asa Dotzler of the Mozilla Corporation, and a commentator on the blog named Corey.

When Corey wrote that “it seems like half” of the top contributors to Mozilla “work directly for Google,” Mr. Dotzler responded harshly, dismissing the claim outright: “No one who has looked at the actual development of Firefox recently could say with a straight face that Google employees are top contributors to Mozilla.”

Finally, there is the problem of what Mozilla should do with the money, at least the portion that isn’t being reinvested in the Firefox. Throwing money around among volunteers can backfire, Ms. Baker said, though the foundation has been quietly assisting contributors who are hampered by poor equipment.

Instead, Mozilla’s solution is to put money into what Mr. Kapor calls “community purposes.” To that end, the foundation is looking for a new executive director who would focus on worthy projects, although no decisions on what constitutes a worthy project has been made. “We go out and ask,” Ms. Baker said, “and even the community is not actually clear where large amounts of money should go.”

Microsoft to embrace Chinese document standard

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Microsoft is expanding its repertoire of document formats.

The company on Monday is expected to announce that it is sponsoring an open-source project to create a converter between Ecma Open XML--a set of file formats closely tied to Microsoft Office--and a Chinese national standard called Unified Office Format (UOF).

Also on Monday, the company is expected to make available beta versions of previously announced translators between PowerPoint and Excel and corresponding applications that support the OpenDocument Format, or ODF.

The converters, to be available on the SourceForge.net site, let people open and save documents in either the Ecma Open XML formats or ODF. An initial translator for Word was released earlier this year; those for PowerPoint and Excel are expected to be completed by the end of the year.

The beta software will work with the XP, 2003 and 2007 versions of Powerpoint and Excel.

With its planned UOF converts, Microsoft is taking a similar approach in sponsoring an open-source project. The company decided to support UOF through a translator because of interest among Chinese government customers and institutions, according to Microsoft.

The Beijing Information Technology Institute, one of the creators of UOF, will participate in the open-source project, according to a Microsoft representative.

The project will also be posted on Sourceforge, a popular open-source project hosting site. A beta version of initial converters is expected at the end of July and will become a final product early next year.

The future of memory chips

Digg! Slashdot Slashdot It! Hundreds of rectangles, each the size of a grain of rice, cover a shiny platter of silicon at a research facility belonging to Micron Technology Inc.

These cells contain circuits etched at a width of 50 nanometers—2,000 times thinner than a human hair—the leading edge in a shrinking process in which a single memory chip can now hold hours of music or hundreds of digital pictures.

But makers of memory chips are looking ahead to a day, not too far off, when technology based on silicon bumps up against the laws of physics and memory can't be made any smaller, with implications for gadgets like MP3 players and digital cameras.

"You get in to the 25-nanometer regime and there may need to be a new structure for nonvolatile memory," Mike Splinter, chief executive of Applied Materials Inc., the world's biggest supplier of tools for making microchips.

"I'm quite nervous about this because 25 nanometers is not that far away, and if you have to change a process in a couple generations, then that is really challenging," Splinter told Reuters in a recent interview.

That would slow the development of things like digital music players and cameras, for which current flash memory—used to store music and images—will not suffice beyond the next couple of years.

MOORE'S LAW

Until now, this shrinking of memory and processors has been governed by an industry maxim known as Moore's Law, formulated by Gordon Moore in 1965, three years before he helped found chip maker Intel Corp.

Moore stated that the number of transistors that could be housed on a given area of silicon doubles every two years. He later reduced the time period to 18 months.

The end of Moore's Law is expected to come more quickly for memory chips than processors because of the different ways in which they work. Whereas the circuits on processors act as pipes that guide streams of electrons, memory chips use pools of charged electrons to store data, and it gets harder to read the data as the number of electrons in each pool shrinks.

Such concerns aren't far from the mind of Tom Trill, a marketing director for Micron rival Samsung Electronics Co. Ltd. of South Korea, the biggest memory chip company in the world.

The concerns have major memory makers pouring hundreds of millions of dollars into perfecting the next big technology.

The possible alternatives sound like science fiction: M-RAM, P-RAM, molecular memory and carbon nanotubes.

Other major chip firms working on new technologies include Intel, South Korea's Hynix Semiconductor Inc., Europe's Infineon and Japan's Toshiba Corp., Hitachi Ltd. and Fujitsu Ltd.

One of the most promising new technologies is P-RAM, or phase-change memory, in which the physical state of a germanium alloy is changed between crystalline and amorphous to store data, rather than a change in electrical charge. The same principle stores music on a CD.

GREEN LIGHT

In what analysts said was a major step forward for phase-change memory, International Business Machines said in December it had developed a prototype chip that performed 500 times faster than current flash memory while using less than half the power.

Importantly, IBM researchers showed the technology can be used to create circuits as small as 20 nanometers, less than half the size of current cutting-edge flash technology.

Other promising new technologies include magnetic memories that use magnetic fields instead of electrical charge; polymers or custom-designed molecules whose electrons can be easily manipulated; and carbon nanotubes. The problem with most of those is being able to make them cheaply in large quantities.

Just like today's memory market, in which four different kinds of memory are all multibillion-dollar markets, future technologies will probably each find their own niche.

New technologies will likely be cross-licensed throughout the industry, which is now dominated by five companies that make more than 80 percent of total output. The next five firms account for all but 1 percent of the rest.

New memory technologies will all have to meet several key requirements, such as being able to store a lot of data, read and write that data quickly, and be able to retain that data when the power is switched off.

Perhaps most crucially, they have to use current manufacturing techniques or be so attractive that companies will be willing to spend heavily on all-new factories.

"Every two years someone comes up and says they have found better memory technology, but there's always some technical limitation, and this has gone on for 30 years," said analyst Jim McGregor with market research firm In-Stat.

"All these different memory technologies hold a lot of promise. The only problem is that until you get a group of semiconductor companies, or at least one big one, to throw billions of dollars to get it over that learning curve, it's not going to happen."

Supreme Court Rules in Favor of Verizon in Bell Atlantic Corp. v. Twombly

Digg! Slashdot Slashdot It! The United States Supreme Court today dismissed an antitrust case filed by class-action plaintiffs William Twombly and Lawrence Marcus against Bell Atlantic Corp. - which merged with GTE Corp. in 2000 to form Verizon Communications Inc. - and several other large telephone companies.

Twombly and Marcus, representatives of a purported class of virtually everyone who uses landline telephones in the United States, in 2002 sued the major telephone companies for allegedly "conspiring" to suppress competition. The complaint filed by the Milberg, Weiss law firm made two sets of allegations: First, plaintiffs alleged that defendants had refused to render sufficient assistance to new competitors under expansive regulatory obligations that were imposed by the Federal Communications Commission and later vacated by the courts. Second, plaintiffs alleged that defendants had refrained from "meaningful," but not total, competition in one another's traditional telephone service territories, based on the theory that such entries were supposedly attractive business opportunities.

The federal trial court dismissed the case because the allegations were too flimsy to state a claim.

The U.S. Court of Appeals for the Second Circuit reinstated the case. It held that allegations of companies acting similarly or "in parallel," combined with a conclusory allegation of "conspiracy," almost always suffices to state an antitrust claim. The Second Circuit decision noted, "To rule that allegations of parallel anti-competitive conduct fail to support a plausible conspiracy claim, a court would have to conclude that there is no set of facts that would permit a plaintiff to demonstrate that the particular parallelism asserted was the product of collusion rather than coincidence." That standard, which relies not on the facts alleged but on un-alleged facts that might be proved, would allow virtually any allegation of parallel conduct to proceed.

The Supreme Court today reversed the Second Circuit's decision, holding that it distorted basic antitrust policies.

The following should be attributed to John Thorne, senior vice president and deputy general counsel of Verizon Communications:

"The Supreme Court's decision embraces an important principle about protecting the freedom of firms to make unilateral decisions on what markets to enter or not enter. Today's decision is the fifth in a series of Supreme Court decisions establishing that firms will not be challenged under antitrust for making independent choices that benefit consumers. The court's decision in Brooke Group affirmed the freedom to lower prices. The court's decision in Discon (in which Verizon's predecessor NYNEX was the petitioner) affirmed the freedom to choose suppliers. The court's decision in Trinko (in which Verizon was the petitioner) affirmed the freedom to invest. The court's decision in Weyerhauser affirmed the freedom to expand output. Today's decision affirms the freedom to decide when and how to enter new markets.

"Consumers benefit when companies of every size have the right to lower prices, choose suppliers, invest, expand output, and enter new markets freely."

Monday, May 21, 2007

AMD demos 8-core Agena FX enthusiast PC, stream processing

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AMD is getting more aggressive in discussing technologies that are cooking in the company’s labs.

What we learned today is that Agena, the firm’s upcoming desktop quad-core processor in fact is alive and kicking and stream processing may very well reach beyond the enterprise application market and finally enable high-powered consumer applications the IT industry promised ten years ago. AMD Agena FX AMD is sailing through rough seas these days and there wasn’t much positive news we were able to report about the company lately. However, just in a time when you would expect it the least, AMD is shifting gears and adjust its approach to provide information about technologies that are on the market already, products that will be introduced in the near term and products that are scheduled to be introduced in a few years down the road. Among the product demos that AMD brought along, especially two products stood out: First, the company showed off the Agena FX quad-core processor, running in tandem with ATI R600 graphics cards as well as DDR2-1066 memory in two test systems. Agena FX is the desktop version of the “Barcelona” Opteron quad-core processor and is scheduled to be launched sometime after Barcelona, which apparently is still on track for a mid-2007 introduction.

AMD had two systems on display, a single-socket “Hammerhead” quad-core Agena FX system as well as a “Wahoo” dual-socket eight-core system, which extends AMD’s dual-socket enthusiast system approach. Details about Agena FX, which is rumored to launch with clock speeds up to 2.9 GHz, were not disclosed and AMD avoided showing any benchmark performance numbers. However, the eight-core system was able to convert 720p video from one format to another (the company declined to comment on file formats) in real time – while maxing out all eight cores at the same time. AMD The first steps into this direction, to which AMD refers to as “accelerated computing” will happen with the release of the “Fusion” processor, which is planned to surface in 2009. While AMD considers the GPU integration in Fusion as a solution that mainly targets mainstream notebooks and offers benefits in terms of power efficiency, production cost and some performance advantages such as reduced latencies, the company hopes that the GPU part evolves into a “general purpose” processing engine over time: By 2012, the company said, software code could be optimized and the potential of a heterogeneous CPU/GPU could be “exploited”.

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iPhone gets approved by FCC

Digg! Slashdot Slashdot It! The FCC approved Apple’s iPhone, clearing the way for the combined phone and music player to hit the shelves. Apple expects to begin selling the phones in late June.

Some of the FCC documents confirm a few features of the phone, including it will have Bluetooth and Wi-Fi and can operate in the 1900MHz and 850MHz GSM frequency bands used in the U.S.

In addition, the FCC said the iPhone is a quad-band phone that supports GSM frequencies used outside the U.S. The phone uses GSM technology and the EDGE (Enhanced Data Rate for GSM Evolution) wireless data standard. Apple has said the phone will ship initially only in the U.S., but many GSM phones today, even on the low end, are capable of operating in Europe, the U.S. and Asia.

Eager potential users who hoped for a faster data connection will be disappointed that the approval is only for GPRS, which delivers data rates comparable to dial-up. Many operators, including Apple partner AT&T, have upgraded from GPRS to deliver download speeds of about 500K bits per second or more.

The FCC also released correspondence regarding Apple’s requests that the agency keep some documents private. Apple asked the FCC not to release documents that include photos of the phone or the phone’s user manual for 45 days after certification. Apple asked that other documents such as diagrams, a schematic of the radio, the radio bill of materials and operational descriptions remain private indefinitely. The FCC agreed to the requests.

The long, public FCC certification process may have been the reason Apple decided uncharacteristically to announce the iPhone in January, six months in advance. Rather than let rumors leak out based on FCC filings, Apple may have decided to tell the public about the iPhone itself.

AT&T, which will exclusively sell the phone initially, began last week giving permission to employees who are testing the phones to take the phones outside of their offices for the first time, according to an AT&T employee who asked not to be named. Features on the phones are being activated individually and so far testers can't play music, watch videos or use the visual voicemail features, the employee said. Two versions of the iPhone will become available initially. The 4GB phone will cost $499 with a two-year contract with AT&T, and the 8GB phone will sell for $599.

The AppleInsider blog reported on the FCC approval and has also posted many of the documents for easy viewing on its site.

Apple requires approval from the FCC to sell devices like the iPhone that operate on the public airwaves.

Microsoft's largest purchase ever

Digg! Slashdot Slashdot It! The company Microsoft is acquiring for its highest purchase price ever may not even register on the radar of most consumers.

But it's a well-known entity in the online advertising industry and can give Microsoft some much-needed--even if pricey--ad-serving technology, some industry experts said.

Microsoft said it was buying Aquantive, shocking many observers with a $6 billion purchase price, which is three times the amount it has paid for any other company and an 85 percent premium on Aquantive's closing stock price on Thursday. It is also double what Google agreed to pay for DoubleClick last month. Aquantive's stock rose nearly 80 percent after the deal was announced.

"That's a heck of a premium," said Charles Moldow, a general partner at Foundation Capital and a former mergers and acquisitions banker at Merrill Lynch. Maybe "they feel like they want to complement their current (ad) traffic and feel like they can bring these capabilities to the market and this is the only way in their mind to do it--in a fast way. Otherwise I don't see the urgency."

There has been a recent buying frenzy in the online advertising sector as companies try to grab bigger pieces of the lucrative market that is expected to continue to grow as more people turn to the Web for their entertainment and information. After Google said it was buying DoubleClick, Yahoo announced it was snapping up online ad exchange company Right Media for $680 million. Earlier this week, WPP Group said it would buy ad-serving company 24/7 Real Media for $649 million. Microsoft had been rumored to be in talks to buy 24/7 Real Media, too.

Randy Haykin, managing director at Outlook Ventures, said Microsoft's Aquantive purchase was a "defensive maneuver" in a consolidation wave that started when AOL bought online ad network Advertising.com three years ago for $435 million.

Aquantive is based in Seattle, not far from Microsoft's Redmond, Wash., headquarters. It is a holding company with properties that include the Atlas Media Console ad buying and management tool; Drive Performance Media, which buys and resells online ads targeted to user behavior; and Avenue A Razorfish, a creative agency and ad broker for clients that include McDonald's, Nike and Microsoft.

The Atlas Media Console allows advertisers to buy and manage advertising campaigns on Web sites. It "provides Microsoft with a toehold into advertising done across the entire Web, including on Google, Yahoo and Microsoft and many other sites, an ability Microsoft has not historically had," Brown said. Plus, "it's a new revenue stream."

The online advertising market is $40 billion globally now and is expected to grow at least 20 percent each year for the next few years, said Kevin Johnson, Microsoft's platform and services unit head.

Like other online ad consolidations, Microsoft faces challenges if it wants to avoid a conflict of interest, said Tim Hanlon, a senior vice president at Denuo, a consulting arm of advertising agency Publicis Groupe. The proposed Microsoft-Aquantive deal would bring together under one roof a media agency that buys ad spaces on behalf of advertisers, an ad-serving technology provider and a seller of inventory in MSN, which will result in the buying and selling of ad inventory from within the same company, he said.

An unofficial Zune Phone Advertisement

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An unofficial Zune Phone Advertisement

Yellow light when your Windows Vista is not validated

Digg! Slashdot Slashdot It! Microsoft has added a new "Yellow state" for times when it just can't tell whether a copy is legitimate. According to Microsoft, the new indeterminate reading can occur, for example, when a local error or network error prevents the validation check from being completed.

The message is part of a controversial add-on to Windows XP, known as Windows Genuine Advantage Notification, which tells users whether Microsoft believes their copy of Windows to be legitimate. Validation is required for most Windows XP downloads, though users can still get automatic security updates. With Windows Vista, some features won't work at all unless a machine is validated as genuine.

For machines that get the new "maybe pirate" reading, a window pops up that says "unable to complete genuine Windows validation." Encountering the new reading does not limit a user's ability to download additional software, as is the case when a computer fails validation.

A user can "click to see more details and address the problem, ignore the messages, or suppress them altogether," Microsoft said in a statement.

Microsoft said it hoped the new state would lead to better experiences for customers. "If a system or network error prevents an accurate status check, Microsoft wants customers to know that and have the option to fix the problem," Microsoft said. "We have seen many instances where the failure to complete validation is masking other system problems that users should attend to.

Sunday, May 20, 2007

Why I would choose Office 2007 over Office 2003 and OpenOffice

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