Marking the fifth anniversary of its release, Microsoft Game Studios and Bungie Studios celebrated the birthday of the Xbox video game "Halo" by releasing the beta version of its latest sequel, "Halo 3." The Xbox Live public pre-release precedes the game's final version, which is scheduled for availability in spring 2007.
Microsoft Game Studios and Bungie also confirmed Wednesday that consumers will be able to preview the "Halo 3" experience via a 60-second teaser ad that will air one time only on ESPN's "Monday Night Football" Dec. 4.
Unveiled earlier this year at the Electronic Entertainment Expo in Los Angeles, "Halo 3" represents the third chapter in the "Halo" trilogy, an action series that has sold more than 14.7 million units worldwide, generated nearly US$700 million in sales, and logged in excess of 800 million hours of Xbox Live gameplay.
The special 60-second "Halo 3" advertising spot that will air on ESPN was created by advertising agency McCann Erickson, and should provide viewers with a unique look at Master Chief and the world of "Halo 3." The television spot will also be available for download exclusively for Xbox 360 users via Xbox Live Marketplace.
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