Disloyal Ipod Owners

iPod owners may not be as loyal as Mac owners. According to a survey released Wednesday by ABI Research, 58 percent of iPod owners who plan to buy a new digital music player in the next 12 months said they were "somewhat likely" or "extremely likely" to buy a Zune. Only 15 percent of iPod owners, surveyors found, were "not very likely" or "not at all likely" to choose a Zune. For companies like Apple computer depend heavily on customers loyalty to fuel the company's success, but in one of its most important markets there may be signs that that loyalty is flagging. Difference between Mac owners and Ipod owners

Only 15 percent of iPod owners, surveyors found, were "not very likely" or "not at all likely" to choose a Zune.

Many iPod owners don't have the depth of loyalty to Apple products that the users of the company's computer products have, ABI Principal Analyst Steve Wilson claimed. That may be because the differences between the iPod and its competitors aren't as distinct as they are between the Macintosh and its rivals.

Why aren't Ipod owners loyal to them?

The reason is simple because a large part of the iPod customer base are Windows users so they don't have the Apple brand loyalty that we have traditionally seen in the Macintosh market.

iTunes copyright is NOT a barrier

While many people has bought very little songs from itunes music store and the copyright issue had been cracked by DVD Jon.

"The folks that are buying these products are really into peer-to-peer, into sharing things person-to-person," he said. "Right now, the Zune is the leading product for peer-to-peer."