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Friday, October 27, 2006

Is Xbox 360 sales dropping due to the Zune lanch

Official Xbox 360 picMusic to your ears ... Microsoft Zune players will let customers share songs wirelessly.

With Microsoft corporate vice president J Allard preoccupied with the Zune MP3 player, his other charge, the Xbox 360 video game console, appears to be stumbling in the marketplace. According to an analyst from Lazard Capital Markets, Microsoft won't meet its 2006 Xbox 360 sales goals, which had already been revised downward once. That misstep will give rival Sony, whose beleaguered PlayStation 3 console has suffered from a number of manufacturing difficulties, time to catch up.

"Xbox 360 sales appear to be tracking below current market expectations," Lazard analyst Colin Sebastian says. "Based on year-to-date sell-through trends in North America, we believe sales of Microsoft's Xbox 360 console are tracking closer to 4.5 million units for the year versus current market expectations in the 5-million unit range."

Microsoft originally projected that it would sell up to 6 million Xbox 360 units within 6 months of its November 2005 launch. That estimate was later revised to 5.5 million units, and Microsoft said it would have over 10 million users by the end of 2006. Now, Microsoft is expected to sell about 4.5 million units during the entire calendar year 2006, so it will fall far short of its original goals, Lazard says.

As for J Allard, he's busy working on The Next Big Thing at Microsoft: The Zune. Unfortunately, the Zune may have some problems of its own. Analysts at Jupiter Research say Apple's iPod will continue to dominate the MP3 player market for at least the next 12 to 18 months. And Zune, analysts there say, offers only one major feature not found on the iPod. That feature, wireless connectivity to other Zune players, "isn't that compelling."

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